We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

 
We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

Role purpose

Reporting to the National Campaign Manager, the key purpose of the Campaign Manager is to manage the development and delivery of campaigns, programs and content ensuring alignment to objectives and brand guidelines across all elements of the campaign mix. Part of a dynamic team, you will contribute to the development of the asset segment strategy and brand guidelines and be the custodian for the asset segment.

This will involve utilising consumer research and insights to develop marketing frameworks and toolkits tailored for our asset segments and supporting in the delivery and execution of activity. This will include initiatives that support the strategic direction of the segment, such as brand awareness activity (as required), sales initiatives, digital content, partnerships, media, events and activations that can be customised and tailored to the needs of our consumers ensuring sustainable long-term consumer loyalty and competitive advantage for our portfolio of centres.

You will be responsible for end-to-end support for campaign planning, development, and execution. You will work closely with the Brand & Marketing team, Sponsorships & Partnerships Manager and Digital Marketing team to collaborate and coordinate deliverables across internal subject matter experts, external agencies and a wide array of internal stakeholders to deliver best practice campaigns. You will develop processes and leverage technology to support effective collaboration and input from stakeholders. Through clear communication, organisation, and agile work methodologies, you will be responsible for all aspects of campaign development and management.

The campaign team manages complex national B2C campaigns that are aligned to asset segment strategies and are tailored to support the diverse needs of our shopping centres and consumers, to deliver real results. There is a need to leverage and facilitate localisation while achieving efficiency through scale.

Key Accountabilities

• All elements of the annual performance cycle are completed by the due date (including goal setting, mid-year reviews, EOY conversations)

• Regular 1:1’s, team meetings and development conversations conducted - minimum monthly cadence

• Performance issues are managed in an effective and timely manner

• Quarterly development conversations conducted with all team members

• 100% of compliance training is completed on time for team

• All health and safety, risk and compliance requirements are delivered across the team

• Effective management of budgets as per forecast with demonstrated focus on managing cost

• Demonstrated commitment to building own capability as a people leader

• Contribute to the development of the asset segment marketing strategy and brand guidelines (as required)

• End-to-end campaign planning, ideation, and management including programs, activations and digital and social content

• Project management of campaign deliverables and milestones ensuring up-to-date tracking of deliverables and deadlines

• Responsible for budget development and management for each campaign

• Contribute to successful campaign operationalisation and delivery across all elements and touchpoints

• Establish strong relationships with key stakeholders to enable the successful development and delivery of campaigns

• Ensure that all elements of the campaign are optimised to deliver campaign objectives

• Accountable for on-time delivery of nominated campaigns and programs for the asset segment

• Responsible for campaign reporting that drives insights for future activity

• Responsible for end-to-end compliance of campaigns across all corporate policies and legal requirements

• Administrative and reporting duties will include and are not limited to preparing reports and presentations; monitoring and reporting on Campaign performance and compliance training & reporting

Key Role Relationships

• National Campaign Manager (Line Manager)

• Campaign Specialist (1 x Direct Report)

• Sponsorship & Partnership Manager

• Design Studio

• Digital Marketing team

• Digital Product team

• Heads of Brand & Marketing

• Marketing Operations Manager

• Regional Brand & Marketing teams

• Research and Insights team

• Data Science team

• Legal team

• Risk team

• Compliance team

• Governance team

Experience & Capabilities

ESSENTIAL EXPERIENCE

• You will be experienced in end-to-end campaign development and management of omni channel campaigns. You have a broad understanding of the marketing mix, ideally with exposure and expertise gained in shopping centres/retail. You will be accustomed to navigating a large complex and geographically diverse organisation. A marketing degree is highly desirable.

• You will have proven success leading campaign management/delivery teams with demonstrated ability to partner & collaborate to drive operational efficiency and optimise all aspects of the campaign from in-centre to digital.

• You will have the ability to design campaigns to deliver across multiple objectives, leverage insights and overcome various hurdles and considerations. You can effectively brief subject matter experts and / or agencies on different aspects of a campaign and help shape the proposed solution/response, adding value and ensuring acute attention to detail in the proposed delivery.

• You have ability, agility and appetite to understand and deliver tailored and customised campaigns to support to different segments and consumer needs.

CRITICAL KNOWLEDGE

• Strong foundational end to end marketing knowledge

• Understanding of the retail and / or shopping centre environment and operations, or ability to develop understanding quickly

CAPABILITIES

• Effective communicator and excellent collaborator to achieve the best outcomes

• Ability to lead and influence to achieve an aligned & considered approach

• Ability to design and put in place systems to streamline communication and collection/disbursement of information to multiple stakeholders

• Ability to work under pressure, multitask and manage competing priorities

• Ability to overcome challenges and find solutions

• Able to present to stakeholders at meetings, prepare an agenda, present to a wide audience

• Understanding of go to market requirements including creative, copywriting, print, media, content etc  

PERSONAL ATTRIBUTES

• You put consumers at the heart of everything you do.

• You are creative and bring innovative solutions to solve for challenges and / or opportunities.

• High attention to detail and analytically minded.  

• Demonstrated ability to establish and maintain excellent relationships with internal and external stakeholders.

​You consistently demonstrate and role model the behaviours that bring the Vicinity values to life:

Respect:

• We listen to and acknowledge each other's views

• We have difficult conversations with care

Integrity:

• We back our words with the right actions

• We do the right thing, no matter the situation

Customer Focus:

• We nurture a genuine connection with our customers

• We consider customer needs when making decisions

Collaboration:

• We invite the right people to the table

• We balance consensus with decisive actions

Excellence:

• We always strive to improve

• We share our challenges and celebrate the wins

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible working options 
• Birthday leave & purchased additional leave
• $1,000 worth of VCX securities rewarded for eligible team members
• Internal mentoring program
• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence.  They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

Our people and our Employee Advocacy Groups (Gender Balance, Cultural Diversity, Disability & Access and Pride & Allies) actively build community and provide allyship within Vicinity. If you’d like to speak to someone to understand what it’s like firsthand to work here, please reach out to our Talent Acquisition team.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email: [email protected]

Phone: +61 3 7001 4000 (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.