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Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Shanghai, China

Job Description:

This role focuses on strategic and upstream marketing for new product development and external innovation exploration for China market, and strategic management of China Surgery portfolio, with a focus on Wound Closure & Healing and Biosurgery. The main responsibilities include but not limited to the following:

• Lead the development of customer insights to drive innovation and portfolio enrichment in pipelines specific for China market, with portfolio strategy aligned with GSM.

• Lead strategic marketing workstream of high-quality NPD/NBD projects, with process excellence, following stage-gates criteria and drive deliverables. Include but not limited to development project plan, strategic assessment, opportunity assessment, market model, TPP, financial model and resources needed.

• Develop and drive strategic communication and stakeholder engagement with clear articulation of strategies in support of China Surgery business objectives in both NPD and NBD projects.

• Proactively work closely and built trust-worth collaborations with multiple functions including China commercial marketing, market access, R&D, BD, Clinical, Regulatory Affairs, Medical Affairs, Supply Chain, Finance and GSM.

 

 

Required Skills:

 

 

Preferred Skills:

Brand Marketing、 Brand Positioning Strategy、 Business Alignment、 Business Storytelling、 Business Valuations、 Cross-Functional Collaboration、 Customer Intelligence、 Data Analysis、 Data-Driven Decision Making、 Digital Strategy、 Execution Focus、 Financial Analysis、 Go-to-Market Strategies、 Industry Analysis、 Market Research、 Negotiation、 Organizing、 Problem Solving、 Product Development Lifecycle、 Product Portfolio Management、 Product Strategies、 Program Management、 Strategic Thinking、 Tactical Planning、 Technical Credibility