WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.
Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.
WalkMe is expanding into AI-native, in-app digital learning, and we’re looking for an Sr. Marketing Programs Manager to own and scale the end-to-end marketing program for our newest product, WalkMe Learning Arc.
This is a hands-on, senior role for a builder who can operate with a startup mindset inside a global organization—thriving in ambiguity and scaling a disruptive product within an established category by challenging status-quo solutions and reshaping buyer expectations.
You’ll lead full-funnel strategy and execution for WalkMe Learning Arc, partnering closely with Product Marketing, Growth, Sales and Customer Marketing to design, test and scale integrated programs that drive awareness, adoption and pipeline — while helping define what “great” looks like for this product as it matures.
Why This Role Matters
WalkMe Learning Arc is a major strategic investment and new product category for WalkMe. You'll play a critical role in shaping its market presence, scaling adoption, and driving revenue for a fast-growing solution that sits at the intersection of digital learning, AI, and workflow orchestration.
If you’re energized by building programs from the ground up and shaping the future of in-app learning, we’d love to hear from you.
Our job titles may span more than one career level. The OTE for this role is between $150,000 and $165,000 including salary and variables. The actual base pay is dependent upon many factors, such as: location, training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.