JOB DESCRIPTION:
MAIN PURPOSE OF ROLE
Develop annual marketing plans and co-ordinate their successful implementation and to grow the long-term sales, profit and market share position for assigned products.
MAIN RESPONSIBILITIES
- Achieve sales, margin and market share annual goals for the assigned products.
- Prepare and develop marketing objectives, advertising and promotion and ensure their execution.
- Evaluate the practicality and potential of new products and market development.
- Analyzes and defines customers and market requirements and trends.
- Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
- Develop annual sales volume and profit forecasts, pricing and expense budgets.
- Participate in planning sales promotion and advertising in support of existing products, and determine market strategies and sales tactics to achieve product objectives.
- Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
- Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
- Provide direction to educate and develop Product Specialist.
- Review complaints and suggestions relating to assigned products.
- Analyze and report market intelligence in a correct and timely manner.
- Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
- Strong sales track record.
- Sound understanding or qualifications in marketing related principles.
- Good knowledge of computer based programs including spreadsheets and graphics.
- Comprehensive industry knowledge.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
Thailand > Bangkok : Q-House Lumpini Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 50 % of the Time
MEDICAL SURVEILLANCE:
Yes
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)