About the Role

As a Product Marketing Specialist, you’ll play a critical role in shaping how we position and communicate the value of our products to prospective customers. Your work will directly impact how we engage new customers, ensuring they understand how our solutions address their most pressing challenges.

Success in this role requires strategic thinking, creativity, and an ability to deeply understand customer pain points, translating them into compelling marketing campaigns that drive engagement and conversion. You'll be responsible for not just recommending marketing strategies but owning and executing them, making real-time decisions to optimize performance.

Key Responsibilities

• Develop and execute data-driven marketing campaigns that clearly communicate our product’s value to prospective customers.
• Deeply understand customer needs and industry pain points, crafting messaging that resonates with key audiences.
• Create high-impact content (e.g., email sequences, social media assets, landing pages, and sales collateral) to support feature launches and ongoing campaigns.
• Own performance tracking - analyzing the effectiveness of campaigns and optimizing based on data insights.
• Collaborate cross-functionally with Product and Sales teams to ensure cohesive messaging and go-to-market strategies.
• Stay ahead of industry trends to identify and test innovative ways to market our solutions.

Beyond the basics, what will make you successful:

• You thrive in fast-paced environments and take ownership of projects from ideation to execution.
• You can think like a prospective customer, identifying their pain points and crafting messaging that speaks directly to their needs.
• You’re both creative and analytical - able to come up with bold ideas while also measuring their impact.
• You have experience creating compelling marketing content across various channels (email, social, ads, landing pages, etc.).
• You can work independently and make informed marketing decisions without waiting for extensive direction.

Benefits:

• Competitive pay 
• Unlimited PTO
• Fully Remote
• Opportunity to make a significant impact with healthcare customers

Hiring Process:

1. Case Study
2. Case Study Interview
3. Executive Interview 
4. Offer!