Manulife Investments is a $70B+ provider of investment solutions for individual investors and families in Canada, primarily through financial advisors. Our offerings span a range of vehicles—including ETFs, mutual funds, and separately managed accounts—and are designed to help advisors meet the evolving needs of their clients.

Reporting to the Director of Marketing, this role supports an always-on, B2B marketing strategy with a strong focus on brand and thought leadership. You will lead the execution of a portfolio of high-impact programs across events, content, email, and digital channels, while partnering closely with Sales, investment leaders, Digital, CX, and Compliance.

This is a hands-on role that blends strategy and execution, focused on elevating the consistency, quality, and measurable impact of our thought leadership and brand presence with advisors.

What you’ll do

1) Thought leadership events & programming

• Represent Marketing for key advisor events, partnering with the Events team on communications, messaging, creative concepts, and presentation requirements.

• Lead execution of a quarterly thought leadership event series, coordinating with internal investment and capital markets experts; manage promotion, live event delivery, and post-event follow-up.

2) Customer insights & performance analytics

• Oversee customer feedback and digital performance insights for Canada Retail Marketing.

• Partner with CX to analyze advisor feedback and translate insights into actionable improvements across content, campaigns, and experiences.

• Monitor digital performance across priority pages and journeys, providing recommendations to improve engagement, usability, and content effectiveness.

3) Digital experience leadership (platforms & optimization)

• Lead marketing intake and coordination for ongoing website and experience optimization, working closely with Digital and Sales partners.

• Serve as the primary marketing lead for key advisor-facing digital content and insight platforms.

• Support senior leaders on new digital experience launches, helping connect program objectives to advisor needs, content readiness, and launch planning.

4) Thought leadership content engine

• Strengthen and scale the thought leadership content ecosystem, including:

  • Video and podcast programming: lead coordination and execution with Sales and internal investment leaders, including format development, editorial calendars, production workflows, and publishing cadence.

  • Email marketing: onboard internal subject-matter experts into email workflows and enhance thought leadership newsletters through improved templates, quality assurance, and operational processes.

  • Research and insights content: support the development and digital distribution of recurring thought leadership reports, partnering with internal contributors on coordination and execution.

5) Brand & thought leadership campaign support

Support paid and owned brand and thought leadership initiatives for Canada Retail, ensuring strong alignment across messaging, landing experiences, and measurement.

Required Qualifications:

• Approximately 8-10 years of progressive marketing experience, ideally in wealth or asset management or a regulated financial services environment.

• Proven experience executing thought leadership programs and virtual events end-to-end, including speaker management and post-event follow-up.

• Strong digital marketing fundamentals, including content journeys, website optimization, and performance reporting.

• Demonstrated ability to lead cross-functional initiatives with Sales, investment teams, Digital, CX, and Compliance—driving outcomes without direct authority.

• Excellent project management skills, including planning, prioritization, stakeholder communication, and risk management.

• Strong written and verbal communication skills, with a high bar for brand consistency and attention to detail.

• Bilingual (English/French) is an asset, given translation and bilingual communications needs.

Tools & systems (assets)

• Experience with content management systems, marketing automation, and workflow tools (e.g., AEM, Marketo, Workfront) is an asset.

• Familiarity with email/content production platforms and customer feedback or analytics tools is an asset.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.

• We’ll empower you to learn and grow the career you want. 

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.   

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Toronto, OntarioHybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.