Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 straight years (2002-19). In 2023, the Speedway hosts the second race in the Round of 8 of the NASCAR Cup Series Playoffs on Sunday, Oct. 22. In August of 2022, Homestead-Miami Speedway unveiled a new, colorfully designed logo that showcases the venue’s sense of place and incredible competition while incorporating all what South Florida has to offer from the vibrancy of South Beach to the tranquility of the Keys. Using a combination of pink, blue, yellow, light and dark turquoise – colors specific to the culture of South Florida - the new Homestead-Miami Speedway highlights regional and cultural flair of color, speed and intense, off-the chart racing that is unique to Miami. 

The Director, Event Operations is maximizing facility utilization and delivering operational excellence across all major events and year-round activities at Homestead-Miami Speedway (HMS).

This role provides senior leadership across event operations and guest experience, ensuring seamless execution of NASCAR weekends and third-party events. The position will focus on expanding HMS’s event portfolio, developing strategic partnerships, and enhancing the overall fan and stakeholder experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The Director, Event Operations will lead two core areas: event execution, and guest experience delivery.  This person will be the primary liaison between track rental partners and HMS.   

Event Operations Leadership

• Provide executive oversight of HMS’s NASCAR weekend and other major events.
• Serve as primary liaison with sanctioning bodies regarding operational readiness, scheduling, and facility requirements.
• Oversee execution of event infrastructure, including hospitality builds, Midway, partner activations, signage, and Victory Lane.
• Ensure disciplined labor planning, vendor management, and cost controls.
• Lead comprehensive post-event reviews (“downloads”) to drive continuous improvement.

Guest Experience & Service Delivery

• Oversee Guest Services strategy and implementation in partnership with the SE/DIS Region team.
• Ensure proper staffing, internal onboarding, training, credentialing, and workforce deployment.
• Manage ADA transportation, tram operations, wayfinding signage, and guest communication protocols.
• Establish and communicate event gate times, staffing models, and routing plans.
• Oversee guest transportation coordination, including staffing logistics and on-site management.
• Maintain excellence in guest-facing touchpoints, including signage, information booths, transportation services, and most critically, ADA access. 

Event Account Management 

• Manage event calendar and the long-term strategy on maximizing open dates. 
• In conjunction with others, including the track president, identify, pursue, and close new business opportunities including racing series, third-party events, corporate activations, and community-based programming.
• Expand track rental utilization across motorsports, automotive OEMs, experiential marketing, and private events.
• Increase ancillary revenue through signage, hospitality infrastructure, and facility assets.
• In conjunction with others, manage the entire track-rental process: establish rates, negotiate contracts and oversee execution:
  • Contract execution
  • Secure certificate of insurance (COI) and risk/liability assessment and compliance. 
  • Pre event meetings
  • Post event follow up/recap
  • Renewal / Upsell
  • Liaison between Track Operations/Venue Operation/Security/Fire & Safety

This role will also be responsible for financial and operational discipline.  This includes the following:

• Own revenue and expense budgets for major events and track rentals.
• Monitor labor hours and vendor expenditures to protect margins.
• Implement improved forecasting, accrual tracking, and operational planning processes.
• Oversee of Sign Shop and Entertainment Equipment budgets.
• Identify operational efficiencies that reduce costs without sacrificing experience quality.

Education and/or Experience                                                  

• Bachelor's degree from four-year college or university; Business degree preferred and five plus (5+) years related experience and/or training; or equivalent combination of education and experience. 
• Demonstrated experience in revenue generation and contract negotiation.
• Proven ability to manage large seasonal workforces.
• Strong financial acumen and operational planning expertise.
• Experience within a major sports or entertainment venue strongly preferred.

Work Requirements

• Must be present and fully engaged during all major HMS operational days
• Willingness to work nights, weekends, and holidays as required
• Travel as necessary to support revenue development and partnership cultivation
• Ability to maintain physical stamina during extended event weekend

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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