品牌经理/市场经理-思福妥

Posted:
8/14/2024, 5:00:00 PM

Location(s):
Shanghai, Shanghai, China ⋅ Shanghai, China

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Job Description:

  • Apply market insight to develop brand therapeutically marketing strategy and implement marketing plans to drive sales growth in a competitive market landscape.
  • Integrate market, customer, and competitive insight to quickly respond to market dynamics via innovative marketing campaign and activities.
  • Convey brand positioning and promotional messages to associate targeted audiences through comprehensive marketing mix.
  • Build up relationship with National & regional KOLs, collect customer insights for disease area and brand.
  • Work closely with the sales team to ensure alignment of marketing strategies with sales objectives.
  • Track and analyze sales performance data to measure the effectiveness of marketing initiatives and adjust strategies as needed.

Capability requirements

  • More than 5 years of work experience in MNC marketing, anti-infection or oncology field is preferred.
  • Highly motivated and always seek opportunities to learn and grow.
  • Strategic thinker with a results-oriented mindset.
  • Proficient in data analysis, business insights, and fluent in English.
  • Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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