We are seeking a highly skilled and experienced Senior Data & Analytics Consultant to join our dynamic team. In this role, you will act as a strategic advisor to our clients, translating business objectives into actionable, data driven strategies across owned channels (web and email). You will design and implement these strategies while leveraging analytics to drive measurable business impact. 

A key element of the role is supporting lead generation initiatives from an analytics perspective—ensuring accurate tracking, meaningful reporting, and helping clients understand and monetize the impact of their marketing and lead gen activities. 

You will be part of a cross functional team, where your consultative approach and ability to translate complex data into clear, tangible, and actionable insights will be essential for both clients and internal stakeholders. 

With 4+ years of professional experience, including at least 2 years in strategic roles, you bring a strong commitment to continuous learning and ambition for personal and professional growth. At Merkle, we support and encourage your development at every step. 

Key Responsibilities 

Client Strategy & Advisory 

• Understand client business goals and translate them into actionable data strategies, roadmaps, and measurable success frameworks. 

• Provide strategic guidance on ownedchannel performance, user behavior, and conversion optimization. 

Lead Generation & Measurement 

• Support and strengthen clients’ leadgeneration efforts through analytics—ensuring robust data foundations, meaningful KPIs, and actionable insights. 

• Help clients measure, attribute, and monetize the effectiveness of their marketing, CRM, and leadgen initiatives. 

Solution Design & Delivery 

• Design and implement tailored data and analytics solutions based on client needs and business objectives. 

• Translate complex datasets into clear recommendations that improve performance and support decisionmaking across marketing and customer experience. 

Collaboration 

• Work as part of a crossfunctional team, collaborating closely with specialists across Merkle and dentsu to deliver integrated solutions spanning analytics, content, CX, and technology. 

Industry Expertise 

• Stay current on trends in digital analytics, marketing technology, data privacy, and customer experience. 

Qualifications 

• Proven experience as a Data & Analytics Consultant or in a similar analytics-focused role. 

• Strong proficiency in analytics tools such as Adobe Analytics, Adobe Customer Journey Analytics, and Google Analytics. 

• Experience with data visualization platforms (e.g., Looker Studio, Tableau, Power BI). 

• Proficiency in SQL or similar languages. 

• Excellent communication and presentation skills. 

• Strong analytical and problemsolving abilities. 

• Ability to translate client business and marketing strategies into actionable data strategies. 

• Fluent in English; Swedish is a plus. 

About Merkle 

Merkle is a leading data-driven customer experience management (CXM) company specializing in delivering unique, personalized customer experiences across platforms and devices for major global brands. Our heritage in data, technology, and analytics forms the foundation for our ability to understand consumer insights and power hyper-personalized marketing strategies. Merkle is part of dentsu, a global agency network with 65,000+ employees in 145 markets. 

Diversity and Inclusion 

At dentsu, we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.