- Digital experience in Tiktok of 5 A approach
- 经验，熟悉抖音的5A 漏斗逻辑， 操盘过抖音营销矩阵和达人直播矩阵的管理
- Experience in other Ecommerice platform of media or content or marketing activity plan
- Experienced in NPD introductions on EC platform, 8 years and above.
- ,至少有8年相关的工作经验；
- Experienced in budget and spending plan on EC platform， with continued ROI improvement
- Experience in other digital activities on social like RED, Bilibili or wechat private domain is a plus
具备红书或B站或者微信私域的经验加分
- Responsible for the overall EC marketing activity execution
负责并规划眼健康消费品在电商渠道的数字化营销落地，包括不限于媒体投放，内容，达人直播和店铺直
播矩阵
- Responsible budget plan ,and execution on EC platform marketing activities, drive continues improvement
- ROI 和销售最大产出
- Responsible for monitoring our own activities on EC platform, timely adjust our plan
- CEC 产品在电商平台的情况,不仅限于营销数据，还有可能的消费者评价， 消费者售前售后反馈， 总结并输出可以优化的行动方案，及时调整我们自己的业务规划和行动优先级
- Responsible for monitoring competitor activities on EC platform, timely adjust our plan
- 总结并输出好的案例，用来学习并及时调整我们自己的业务规划
- Drive outbound marketing activities to be ROI driven to support EC sell out
- E2E 落地以ROI 为前提获取最大产出
- Collaborate with local RA, Quality, local product marketing, and brand marketing team to ensure Channel, KOL, Consumer feedback
- 灵活支持一些短暂跟数字营销，内容创作相关的工作，确保衔接顺畅
- Support where is needed in relation to digital activation and content creation
- 灵活的支持一些短暂跟数字营销，内容创作相关的工作，确保衔接的顺畅
Your ZEISS Recruiting Team