GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Innovative Respiratory Brand Lead
 

You will lead a respiratory brand in Türkiye, working with cross-functional teams to shape strategy and deliver meaningful impact for patients. You will translate customer insight into clear plans and run integrated campaigns that improve care. We value strategic thinking, strong collaboration, and practical execution. Join us to grow your skills while contributing to GSK’s mission of uniting science, technology and talent to get ahead of disease together.

Responsibilities:

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following

- Develop and own the local brand strategy and annual brand plan aligned with regional and global priorities.

- Use customer and market insights to design integrated HCP and patient-facing campaigns across channels.

- Localize and flawlessly execute global integrated campaigns, adapting content to meet local needs and compliance.

- Work closely with medical, sales, market access, supply and external partners to ensure coordinated delivery.

- Monitor performance with clear KPIs, use analytics to guide decisions, and report progress to stakeholders.

- Manage relationships with external experts and key accounts to gather insights and improve brand impact.

- Lead the cross-functional planning process to set priorities and allocate resources.

- Ensure all activities follow local laws, codes of promotion and company policies.

- Contribute local market insights into regional and global discussions to influence future strategy

- Plan and support local congresses and scientific events with non-promotional and educational objectives.

- Identify opportunities to improve customer experience across channels and touchpoints.

- Coach and influence colleagues to deliver high-quality execution and collaboration.

Why You?

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals

- Bachelor’s degree in life sciences, pharmacy, marketing, business or related field.

- Minimum 3 years of experience in pharmaceutical brand management, marketing, or commercial roles.

- Track record of delivering integrated marketing or omnichannel campaigns.

- Solid understanding of customer segmentation, customer journeys and HCP interactions.

- Strong communication and stakeholder management skills in cross-functional settings.

- Fluent in Turkish and good working knowledge of English

Preferred Qualifications

If you have the following characteristics, it would be a plus

- Experience in respiratory or other specialty therapeutic areas

- Experience working with global or regional brand teams.

- Familiarity with analytics tools and data-driven decision making.

- Experience managing external experts, key accounts or tender activities.

- Experience with digital platforms, patient support programs or call center initiatives.

- Previous experience navigating regulatory and promotional codes in Türkiye.

Working arrangement

- This role is based in Türkiye and is hybrid, with regular on-site presence required. Expect travel within Türkiye up to 40% of the time, including to major cities.

What you will bring

- A collaborative mindset and the ability to build strong working relationships.

-Practical focus on delivering results and improving patient outcomes.

- Curious and open attitude to learn and adapt.

- Clear, direct communication and the ability to influence at all levels.

How to apply

If you are ready to lead a respiratory brand and make a real impact for patients and healthcare professionals in Türkiye, we want to hear from you. Please submit your CV and a short note explaining why this role excites you and how your experience aligns with the responsibilities.

Why GSK?

You will join a team focused on patient outcomes and scientific excellence. You will have development opportunities and access to global expertise. You will work in a supportive environment that values inclusion, respect and open feedback. If you are ready to use your clinical knowledge and relationship skills to make a difference, please apply today. We welcome applicants from all backgrounds.

What we offer

You will join an organisation that aims to make a real difference to patients. We invest in learning and development to help you grow. You will work with people who value inclusion and diverse perspectives. If you want to build a meaningful career in oncology and help shape better outcomes for patients, we encourage you to apply.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

As an Inclusive employer, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at [email protected] to discuss your needs.

Please note should your enquiry not relate to adjustments; we will not be able to support you through these channels

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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