Company Overview

Saxo Bank is one of the fastest-growing financial brokers in the world. With its headquarters in Copenhagen and local offices in financial centers across the globe, Saxo Bank is a truly international company with employees from over 60 nationalities. The corporate language is English. Saxo Bank differentiates itself from competitors with an award-winning trading platform, broad access to financial products, world-class service, and a customer-centric business model. Founded 31 years ago, Saxo Bank's vision is to disrupt the financial sector by democratizing trading and investing through professional digital tools.

Position Overview

As the Marketing and Web Specialist in Japan, you will work directly with the local head of marketing to showcase Saxo’s investment products and services to the Japanese public in an appealing and intuitive manner. You will strive to improve key KPIs such as #Visitors and #Leads by continuously enhancing our website and messaging for the Japanese audience. You will collaborate with the client inspiration journey owner and specialists to contribute to the client inspiration journey by providing timely, relevant, engaging, and actionable content on the website.

You will be curious and proactive in analyzing our client experience, our competition and proposing new ideas to improve #Visitors, #Leads, and the visitor-to-lead KPI. This includes analyzing website performance, key landing pages, campaigns, products, services, and terms and conditions pages.

You will also work closely with the Local Head of Marketing and global teams to improve SEO and enhance Saxo’s key selling points on affiliate and media websites.

Responsibilities

• Develop and execute marketing plans for our website in alignment with overall business strategy, global journey guidance, and local office priorities.

• Focus on maximizing lead volume and lead value through the website while minimizing cost per lead.

• Scope, plan, and execute website-specific marketing initiatives in collaboration with HQ Marketing and Web Development teams.

• Adapt global digital marketing campaigns and general website content to match local needs.

• Conduct regular analysis of website performance using tools like Adobe Analytics and PowerBi dashboards.

• Conduct ‘mystery shopping’ on our own and competitor websites to identify opportunities for journey performance enhancement.

• Provide insights on local competition, digital media trends, and general website developments.

• Work closely with UX, design, and copy teams as well as website managers to execute digital marketing campaigns or enhancement initiatives.

• Create campaign pages, banners, and social media content in collaboration with the JP marketing head and client inspiration journey owner.

• Improve the local website to increase the number of unique visitors and the visitor-to-lead ratio through continuous testing and experimentation.

• Support client inspiration journey owner/specialist in showcasing our webinars and seminar online.

• Ensure all website content complies with local regulatory requirements and is reviewed by local compliance and legal teams before publishing.

• Follow digital marketing procedures and work instructions specific to website management.

• Serve as the primary contact for the local office for all website-related communication and information sharing between global and local teams.

Skills Required

• Proven track record of designing and deploying websites and webpages in Japanese and English.

• Fluency in Japanese and English.

• Experience analyzing website performance using analytical tools such as Adobe Analytics or similar providers.

• Minimum 3 years of experience with Figma, Photoshop, Illustrator, and similar tools for website design.

• Experience in designing campaign banners and brochures.

• Prior experience using social media platforms like Twitter/X, LinkedIn, and YouTube to improve #Visitors, #Leads, #New Funded Clients, and #New Trading Clients.

• Experience with marketing campaign planning, execution, and evaluation.

• In-depth understanding of digital and offline marketing for client acquisition and lead generation.

• Motivation to work in a dynamic and fast-paced environment with ambitious goals and an international team of talented colleagues

Qualifications

• University Degree in Commerce, Science, or Engineering preferred.

• TOEIC score of 900+.

We get curious people invested in the world
 

When you work at Saxo, you become a Saxonian and part of a purpose-driven organisation, where good ideas are always taken seriously, and where you can make a true impact. We are invested in your development, and you can expect a robust career from day one when you join Saxo – no matter which role you take on.
 

You will join 2,500 other ambitious colleagues across 15 countries and become part of an international organisation. Working in Saxo, you will get to meet colleagues from many different cultures and backgrounds, and you should know that we value diversity and inclusion and see it as a genuine source of strength to drive growth, foster innovation and position us for long-term success. 
 
We encourage an open feedback culture and supportive team environments enabling employees to grow and fulfil their career aspirations.  

When you bring passion, curiosity, drive and team spirit, your learning journey will be dynamic and your career opportunities in Saxo will be immense.

At Saxo we don’t just offer a job – we offer an opportunity to invest in your future!  

How to apply :

Click here to create an account and upload your resume and a short motivation. We look forward to getting to know you better!