Job Description
Work Arrangement
Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the office a minimum of three times per week, or another frequency dictated by the business, with the remainder of the week worked remotely.
The Role
As GM accelerates its Subscription business and focuses on profitable revenue growth, the Revenue Operations Manager will lead all subscription‑related communications and initiatives across Safety & Technology plans and emerging services. This role transforms GM’s in‑vehicle connectivity innovations into revenue‑generating opportunities by sitting at the intersection of sales strategy, product, and personalized communications. The manager will own all 1:1 direct communications (email, WhatsApp, in‑app, etc.) and customer journeys that drive acquisition, retention, upgrades, reactivations, and overall customer value. Working closely with CRM, content, analytics, product, commercial, and agency partners, this role is responsible for delivering measurable improvements in KPIs such as acquisition, churn, ARPU, and CLV. The Revenue Operations Manager will be responsible for optimizing every customer interaction across the lifecycle to achieve revenue targets.
What You’ll Do
- Lead 1:1 subscription marketing communications and initiatives (email, WhatsApp, in‑app, in‑vehicle, SMS, direct mail, 1:1 paid media), reporting to the Head of Marketing.
- Develop and execute subscription revenue strategies across acquisition, retention, upsell/cross‑sell, and reactivation, owning and optimizing key KPIs (CLV, ARPU, churn, conversion rates).
- Design, implement, and continuously improve customer journeys for acquisition, post‑trial retention, engagement, winback, loyalty, and promotions using behavioral and transactional data for precise targeting.
- Analyze revenue performance, identify growth opportunities, and define/iterate pricing structures, promotional tactics, and bundling offers in collaboration with sales, product, and commercial teams.
- Initiate and lead CRM/SRM strategies for personalized communication, ensuring compliance with data privacy and communication regulations (e.g., GDPR, SPAM).
- Manage cross‑functional partnerships with Field/Sales, Finance, Brand, Digital Marketing, Product Marketing, CX, and external agencies to create, execute, and optimize performance‑driven campaigns.
- Lead and develop a team and agency partners, overseeing performance, budgets, contracts, and 90‑day rolling communication plans while fostering a test‑and‑learn, performance‑oriented culture.
Your Skills & Abilities (Required Qualifications)
- 5+ years of SRM or digital marketing experience, ideally focused on subscription marketing and revenue generation.
- Proven track record leading innovative, performance‑driven, digital‑first campaigns across addressable 1:1 channels (email, mobile, in‑app, paid media, etc.).
- Expertise in integrated and automated marketing campaigns, audience segmentation strategies, and data‑driven initiatives to drive acquisition, retention, and monetization.
- Strong leadership experience building and leading high‑performing teams, with the ability to influence cross‑functional stakeholders and manage complex, multi‑channel projects.
- Proficiency with modern marketing tools and platforms, data analysis, 1:1 and addressable technologies, AI/ML‑driven targeting, and digital marketing channels.
- Strong financial and performance management skills, including ownership of KPIs such as CLV, ARPU, churn, and conversion rates.
- Excellent communication and executive presentation skills, with the ability to simplify complexity and drive alignment.
- Demonstrated experience developing and leading agency teams, mentoring junior talent, and creating a disciplined culture of execution and continuous improvement.
- Ability to identify issues and opportunities across the customer lifecycle and convert them into actionable, measurable solutions.
What Will Give You A Competitive Edge (Preferred Qualifications)
- Experience in technology or automotive brand marketing, especially where connectivity, digital services, or subscriptions are core to the offering.
- Background in systems analysis, experience design, and/or UX related to digital and in‑vehicle experiences.
- Deep experience managing multiple agencies and partners across creative, media, CRM, and data/analytics.
- Hands‑on experience applying AI/ML models for audience targeting, next‑best‑offer, or personalization at scale.
- Strong track record of leading cross‑functional initiatives that span product, marketing, sales, and CX to deliver revenue growth.
- Passion for people leadership, including mentoring, coaching, and supporting individual development, even in matrixed environments without direct authority.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.