Position Summary

Samsung Ads

Sr. Data Insights Analyst – Brands

Samsung Ads, the advertising monetization arm of Samsung Electronics, leverages proprietary real-time TV viewing behavior and insights to promote relevant brands and content experiences to consumers. We partner with brands, agencies and content owners to deliver unique advertising opportunities on native placements within our Smart TV platform and programmatically with a cross device solution.

Samsung’s unique first party data help brands connect to their audience as they explore content across desktop, mobile, tablets and our Smart TVs. The Samsung Ad platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory.

Role and Responsibilities

The Opportunity

We’re looking for an innovative, self-starter to join the Samsung Ads Data Insights Brand team. The sr. analyst will collaborate with teams across Samsung Ads to identify and build unique measurement and targeting solutions from one of the richest TV viewership/media consumption databases in the industry today.

The candidate will be responsible for supporting Samsung Ads data insights and solutions for brand advertisers across different verticals and prioritizing capabilities for development, automation, and scale. This role will be client facing and the analyst will be expected to explain measurement methodology and results directly to Samsung Ads clients. The candidate will partner with internal stakeholders to identify and prioritize new data related opportunities.

Candidate must be organized, detailed oriented, flexible and possess the ability to establish priorities with minimal guidance in a fast-paced environment – must be proactive, analytical problem solver and strategic thinker who is able to draw conclusions and deliver a concise, data-driven story to internal and external stakeholders.

Core Responsibilities

•  Leverage Samsung first party data, combined with client first party or third-party data to inform client’s pre-campaign strategy for audience targeting and media strategy
• Become an expert on Samsung Ads data warehouse and internal tools to help Sales & Client Solutions answer key client questions
•  Partner with cross functional stakeholders to identify new analytical capabilities and solutions that will empower the sales and service organization
• Design campaign measurement and attribution plans based on client’s campaign objectives
• Explore data to identify trends and opportunities, problem solve anomalies by interacting directly with the Client Analytics, Product and Engineering teams
•  Partner with Sales and Client Solution stakeholders to present Samsung Ads analytical capabilities to clients and interpret campaign results to improve campaign KPI performance.
• Collaborate with 3rd party data and measurement partners to deliver results to clients when applicable.

Skills and Qualifications

Qualifications

• Bachelor’s degree in quantitative discipline preferred (Economics, Statistics, Mathematics, Market Research)
• 4+ years relevant experience: media company, ad agency, market research firm, ad tech, etc. is preferred
• 4+ years in related analytics role with practical application of ad campaign performance reporting
•  Experience with SQL is preferred
• Strong communication skills with the ability to effectively present insights and analysis in front of clients, agencies, executives, and stakeholders
• Ability to translate between business and technical communities.  A high degree of analytical expertise is essential, along with the ability to communicate results for consumption of non-technical colleagues.
• Experience working with large relational TV viewership databases and principles of ad campaign performance attribution, research design, treatment and control incrementality and AB testing.

Compensation for this role, for candidates based in New York, NY, is expected to be between $115,000 ~ $135,000.  Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.

#LI-DNI

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.