ABOUT US
BRAINEFFECT is one of the fastest-growing mind nutrition e-commerce companies in Germany. We envision a world that embraces mind nutrition and knows that feeding your mind is key to a happy and healthy life.
Our international team is ambitious. Together we are working hard to turn the food industry around with Mind Nutrition and make BRAINEFFECT the absolute Love Brand. How do we do that? By practicing what we preach: We are focused and bring our full energy to every project with a strong results-oriented mindset. While bold goals and growth drive us, we also recognize the importance of balance and recovery to maintain a sustainable pace. Above all - we actually look forward to Monday mornings.
IN A NUTSHELL
Are you passionate about health, wellness, and the power of influencer marketing? Do you have a strong network of influencers in the French market and a proven track record of leading high-performing teams? Are you excited about building and executing strategic, sales-driven influencer campaigns? Then BRAINEFFECT is looking for you!
As our Team Lead Influencer Marketing France, you will drive our influencer marketing strategy, expand our network of key partners, and develop sales-driven campaigns that bring in new customers, improve top-line growth, and increase efficiency. You’ll lead and mentor a team, set clear strategic goals, and help position BRAINEFFECT as a leader in the health & wellness space in France.
This is your chance to work at one of Germany's fastest-growing scale-ups and make a real impact in a dynamic and data-driven environment!
YOUR RESPONSIBILITIES
- Lead the French Influencer Marketing Team – Guide, mentor, and upskill a team of 3+ influencer marketing specialists to drive high-impact campaigns and maximize performance.
- Develop & Execute Influencer Strategies – Plan, launch, and optimize influencer marketing campaigns, ensuring they align with brand goals and drive measurable sales and ROAS.
- Source & Manage Influencer Partnerships – Build and maintain relationships with high-potential influencers and agencies in the health, wellness, and lifestyle space.
- Negotiate & Optimize Contracts – Secure cost-efficient deals with influencers and partners to maximize ROI and new customer acquisition.
- Expand to New Platforms & Channels – Develop a strategic approach for influencer marketing on Instagram, TikTok, YouTube, Snapchat, and emerging platforms.
- Develop Co-Branding Opportunities – Identify and negotiate collaborations with influencers to develop and promote new products.
YOUR PROFILE
- Experience: 5+ years in influencer marketing, including at least 2 years in a leadership role.
- Languages: French native speaker, fluent in English.
- Industry Expertise: Strong background in health & wellness, FMCG, beauty, lifestyle, or DTC brands.
- Leadership & Team Management: Proven ability to lead, train, and develop a team in a fast-paced environment.
- Negotiation Skills: Expertise in negotiating contracts and managing influencer partnerships effectively.
- Strategic & Creative Thinking: Ability to source the right influencers, craft compelling campaigns, and align with business goals.
- Data-Driven Mindset: Experience with analytics tools and KPI tracking to optimize influencer marketing performance.
- Technical Skills: Familiarity with influencer marketing tools (e.g., Storyclash), Google Analytics, and AI tools like ChatGPT.
YOUR BENEFITS
- We work in a hybrid mode (homeoffice + office) and have flexible working hours.
- We offer a company pension plan and support you with an allowance of 15%
- We will subsidize your Urban Sports Club membership and lunch.
- We guarantee 100% ownership, 100% trust and 0% micro management for you and your work style.
- We regularly organize company lunches, yoga and sports sessions and parties.
- We offer really good employee discounts on our products.
- The best part: We offer our employees an annual "jobbatical" that lets you extend your vacation in the sun simply by continuing to work remotely.
HIRING PROCESS
- Apply with your CV – Let’s start the conversation!
- Intro Call – A first chat to align expectations and answer initial questions.
- Case Study – Show us your skills with a short influencer marketing challenge.
- Meet the Team – Video call with our CMO Sophie to dive deeper into strategy and daily business.
- Office Interview – Visit us in Berlin, meet our CEO Fabian, and experience the BRAINEFFECT culture firsthand.
- Final Offer – We aim for a fast and smooth hiring process.
You’re still reading? Great! This might be the next exciting challenge for you. Apply now and let’s chat!