Job Description

Citi is seeking a dynamic and experienced marketing leader to serve as an SVP of Banking Marketing covering the Investment Bank, Corporate Bank and Commercial Bank across Asia. 

This pivotal role will be responsible for developing and executing comprehensive marketing strategies and flagship events that drive business growth, enhance client engagement, and strengthen Citi's brand presence. The individual will work closely with senior stakeholders across Citi and in Banking in particular, as well as members of Client Access and other marketing functions.

The right candidate should be highly organized with a demonstrated ability to multi task, manage and prioritize competing workstreams.

The candidate should have a strong understanding of the banking industry and a successful track record of budget management, client engagement planning and oversight of event execution. Strong interpersonal, communication, diplomacy and leadership skills are required to build consensus on strategy and liaise with senior members of the bank. An analytical mindset is critical to measuring program success and further developing our client tracking and monetization of marketing efforts.

Responsibilities:

• Develop and Implement Marketing Plan: Support the definition and execution of the end-to-end marketing strategy for Banking in Asia, aligning with global strategy for banking, business objectives, and growth priorities.
• Strategic Client Events: Oversee the design and execution of strategic client events, roundtables, and sponsorships that strengthen client relationships, generate new leads, and support business development.  Support and drive One Citi collaboration across business lines.
• Event Management: In close cooperation with the business and/or the Global Events Management team, manage all aspects of client and prospect events, including invitation processes, compliance reviews, logistics, on-site client interaction, hospitality, budget management, and post-event feedback and follow-up.
• Stakeholder Management: Foster strong partnership with the teams regionally, including senior management, to understand their marketing / event needs.
• Budget Management: Optimize and strategically influence manage spend across Banking marketing initiatives. Provide regular updates to key stakeholders on marketing spend, completed initiatives, and Return on Investment.
• Cross-Functional Collaboration: Work closely with internal partners, fostering an ongoing dialogue around best practice sharing, process improvement, and event/ content management.
• Market Understanding: Maintain a strong understanding of the industry, competitors, and the evolving needs of institutional clients. Utilize this knowledge to develop targeted marketing initiatives working in close collaboration with senior banking stakeholders.
• Ensure a detailed understanding of marketing collateral and facilitate the production of such collateral by working closely with product marketing teams, the marketing assets team and front-office personnel.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets. Drive compliance with applicable laws, rules, and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing, and reporting control issues with transparency.

Qualifications:

Experience:

• 10+ years of marketing experience in financial services, with a focus on investment banking and institutional clients.
• Documented record of success originating and managing large scale high profile client events of the highest caliber/ experience.
• Experience in managing and delivering for senior stakeholders across multiple projects.
• Excellent written and verbal communication skills with strict and careful attention to detail
• Ability to operate independently as well as collaborate with peers
• Ability to solve problems in a challenging and time constrained environment
• Ability to manage priorities and multi-task
• Ability to pinpoint, develop and enhance key performance indicators (KPIs) to measure success  
• Ability to think strategically and analytically

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Education:

Bachelor's/University degree or equivalent experience. Additional qualifications in marketing, communications, finance, or investments will be considered favorably.

Organizational Relationships:

Reports to: Asia Banking Marketing head within Client Access and Markets and Banking Marketing (CAMBM).

Partnerships: Banking heads, CAMBM team leads, HR, Global Events Management (GEM), Regional and Country Corporate Affairs (ESPA), and other relevant stakeholders across Citi.

Key Competencies:

Execution

Collaboration

Innovation

Strategic Thinking

Citi is an equal opportunity employer committed to diversity and inclusion. We encourage qualified candidates from all backgrounds to apply.

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Job Family Group:

Marketing

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Job Family:

Marketing Generalist

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.