Job Description

Director U.S. Marketing, MPO / DTC & Acquisition Strategy, Respiratory BU

Our Respiratory team is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people across the globe.

The U.S. Respiratory business within our company is a growing part of our Company. The Director, U.S. Marketing, MPO / DTC & Acquisition Strategy will play a strategic role in supporting the continued commercial success of our newly acquired COPD asset.

This role is responsible for the concepting and overall strategy for acquisition of consumers into the Brand, including the DTC channels, creative campaign and omnichannel growth levers that will meet the objectives of Ohtuvayre, a newly acquired COPD asset, as well as future products within the Respiratory Business Unit.

The candidate will lead, motivate, and inspire members of the CAT (Customer Agile Team) to drive results and deliver value aligned to the Brand strategy & priorities. This high-profile role is designed to position the candidate for future leadership roles.

This role will partner closely with Access, Market Research, Legal / Compliance, Data & Analytics, and the CAT for seamless execution and measurement of all acquisition programs. This position directly manages one Associate Director (DTC & Acquisition) providing leadership, direction, and oversight across both internal teams and external partners.

This position will be based in Upper Gwynedd, PA and will report to the Executive Director, HCC Marketing.

Key Responsibilities include, but are not limited to:

• Branded consumer campaigns: Collaborate with stakeholders to define, design and lead the strategic planning of US consumer-focused branded promotional campaigns and messaging across priority media, digital and experiential channels.

• Build, lead and mentor a high-performing Customer Agile Team, comprised of experts in consumer marketing, media, digital engagement, campaign design, development, and measurement to develop and execute comprehensive branded campaigns to successfully drive the continued launch of Ohtuvayre in the US market.

• Ensure Consumer Channel Readiness: Develop go-to-market readiness plans to support HCC promotion in the US, including channel and content plans, pre-launch and launch KPIs, audience segmentation and targeting, and readiness of key patient-facing touchpoints (e.g., website, CRM, call centers, patient support materials). Lead efforts for launch execution and launch metric tracking and execution oversight.

• Oversee and effective and insightful MMx to measure ROI and make strategic tradeoffs regarding marketing programs, investments, creative; course-correcting as necessary.

• Maintain awareness of competitor strategies and industry trends to inform and enhance initiatives.

• Coordinates and allocates work among cross-functional teams and external partners to ensure effective delivery of patient support programs. Ensure alignment across internal and external stakeholders to maintain consistency, accuracy, and compliance in all patient-facing support and educational materials. Partner with Marketing, Market Access, Medical, HEOR, D&A, Digital, Legal, and Compliance to ensure all acquisition materials and creative meet regulatory and promotional/non-promotional requirements.

• Foster a culture of collaboration, accountability, and patient-centric innovation across the team and vendor ecosystem.

• Navigate regulatory, compliance, and operational constraints to deliver innovative solutions.

• As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes. 

Education: 

• Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred.

Requirements:

• Minimum of 8-10 years of progressive pharmaceutical or biotechnology experience across marketing, sales, market access (or related experience), and at least 5 years of demonstrated in-line leadership marketing experience.

• Prior experience in executing DTC programs.

• Understanding of DTC channels, expected ROI and best practices.

• Proven experience in effectively leading cross-functional enterprise teams.

• Process-oriented with strong project management skills.

• Demonstrated success in leading teams without authority.

• Has a growth mindset, advocates for agile ways of working, and supports team members in learning and adoption.

• Strategic and tactical planning skills.

• High Legal/Compliance IQ.

• Strong verbal and non-verbal communication skills and executive presence.

Preferred skills:

• Respiratory experience preferred.  

• Strong communication skills with ability to communicate/engage with senior leaders.

• Deep understanding of regulatory and compliance frameworks governing DTC programs.

Location: Upper Gwynedd, PA – Hybrid working model.

Travel: Requires approximately 25% travel, including some weekends.

Required Skills:

Accountability, Accountability, Acquisition Strategies, Adaptability, Agile Team Practices, Brand Management, Brand Marketing, Business Strategies, Commercialization, Communication, Creativity, Delivering Value, Digital Marketing, Go-to-Market Strategies, Leadership, Market Access, Marketing, Marketing Automation, Marketing Budget Management, Market Research, Omnichannel Marketing, People Leadership, Pharmaceutical Guidelines, Pharmaceutical Sales Marketing, Product Launches {+ 5 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$190,800.00 - $300,300.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

02/10/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.