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Job Description:

Reports to: Digital Operations Team Lead

 

Job Summary:

The Marketing Analyst is responsible for the building and implementation of marketing automation campaigns, emails, landing pages and forms. Handles multiple requests of simple to moderate complexity and responsible for tactical level scope of work like but not limited to developing campaigns, executing test plans, ensuring deliverability and providing performance metrics. In this role, they will also be responsible for representing 3M consistently by following brand standards and adhering to digital best practices.

 

Job responsibilities:

 

Email Marketing, Website Forms, and Landing Pages

•      Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based

•      Create and execute basic email campaigns

•      Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team

•      Build campaigns based off workflows designed by digital strategists and project managers

•      Deliver performance improvements via ongoing testing and results to provide continued learning

 

Contact Management

•      Manage contact list uploads while complying to 3M standards

•      Manage target segments for marketing campaigns

 

Analytics & Reporting

•      Track and report performance of marketing automation campaigns

•      Develop controls on all data inputs and outputs to drive data cleanliness

•      Assist in plan development, tracking, and reporting of campaign performance

•      Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement

 

Basic Qualifications:

•      Bachelor’s degree

•      At least 1 year experience in any Marketing Automation platform

•      At least 2 years working knowledge of HTML, CSS, and JavaScript

 

Preferred Qualifications:

•      Familiarity on Eloqua, Workfront, Salesforce, Excel and Microsoft Office Suite

•      1-2 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e-commerce and a general understanding of web technologies

•      Demonstrated ability to manage concurrent projects

•      Highly organized, good time management skills, and customer centric

•      Ability to work both independently and as a team member as necessary

•      Strong analytical skills and attention to details

•      Strong command of English language

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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