Role Specific Information

Job Description

About the Role

In this role, you will serve as the operational and strategic engine behind our digital ecosystem’s innovation and evolution. Reporting to the VP, Digital Customer Experience, this role drives execution of the digital strategy and tech-enabled roadmap, drives a unified experience design and cross-channel experience coherence, and identifies emerging tools and trends that enhance the customer experience across our site and app.

You will combine business acumen with technical fluency to translate strategic vision into actionable plans — ensuring our platforms, tools, and partnerships deliver measurable value, innovation, and scalability.

What You’ll Do

• Partner with Digital, KT and key partners to translate digital strategic direction to a prioritized and actionable digital strategy and tech enabled roadmap grounded in business cases, value, and resource capacity  

• Lead program management for the digital strategy roadmap driving structured planning, cross-functional alignment, milestone tracking, and proactive risk/issue management to ensure successful delivery

• Define and articulate  the customer-experience vision for the app in tight partnership with CRM, Loyalty, Data Science, Design and Product

• Partner with analytics to track KPIs and performance against digital strategy goals

• Partner with Product Design and Technology to co-inform experience principles that guide teams for site and app experience, ensuring customer needs and Digital perspectives are represented

• Frame strategic approaches that tailor experiences across digital touchpoints, ensuring consistency and connection with CRM, Loyalty and marketing systems

• Identify emerging opportunities, insights, and capability gaps that advance a more adaptive, connected Digital experience ecosystem

• Surface key insights and opportunities to enhance app performance, digital experience commercialization, and usability

• Lead evaluation and proof-of-concept efforts for emerging tools that support the digital customer experience strategy through personalization, automation, design efficiency, operational excellence, and experience enhancements

• Conduct regular business reviews to assess performance, ROI, and future potential of each platform partner

• Monitor digital experience trends, emerging technologies, and competitor advancements to inform forward-looking strategies

• Partner with the VP to identify and test innovative pilots that enhance engagement, efficiency, or customer relevance

• Manage vendor relationships and drive technology evaluation processes

• Additional tasks may be assigned

What Skills You Have

Required

• 8+ years in digital strategy, product, or technology management, ideally within a customer-facing organization

• Strong understanding of digital experience platforms (CMS, personalization, A/B testing, analytics

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company 

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements 

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards