At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Johannesburg, Gauteng, South Africa

Job Description:

Johnson & Johnson Innovative Medicine is recruiting for a Brand Manager Neurosciences to be based in Johannesburg / South Africa.

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

KEY RESPONSIBILITIES

Analysis and Reporting:

• Market Research: seek advantages/disadvantages of MR instruments and types of research (quantitative and qualitative) and apply this knowledge to seek strategic insights
• Forecasting (including sales): manage customer/marketplace parameters and forecasting models and business drivers (i.e. business and strategic plan forecasts) to deliver the financial expectations of the brand; constantly strive to identify and answer key strategic questions that can impact the forecast 
• Sales and Market Data Analytics: identify best practices and gaps in brand and customer performance using all data resources available; apply this knowledge to strengthen strategy, enhance decision making and gain market competitiveness.
• Deliver comprehensive and timeous reports related to sales and marketing.

Brand Strategy:

• Global branding – vision and value proposition: Uses in-depth knowledge of the brand “footprint”, look, feel, identity, essence, to contribute to the process of global branding.  Able to highlight issues to senior management.
• Segmentation and mindset: understand the pros and cons of different segmentation and mindset approaches and the interplay between payer, prescriber and patient segments in developing and executing an integrated brand plan
• Brand positioning: develops, executes and measures brand-positioning strategies in line with IBVT. Success defined by excellence in brand equity
• High Product, Therapeutic and Disease Condition Knowledge

Customer and marketplace focus:

• Market Dynamics and Evolution: Dissect and understand market dynamics (including social/political) and competitive intelligence and analyze competitor trends. Independently extrapolating data to determine future trends, shaping long term strategy and see linkages across other categories, therapeutic areas and companies
• KOL development and Customer Insight – Current and Future: understand customer insight building on KOL insights both locally and globally, in the therapeutic area—current, future and trends to build a more effective long-term marketing strategy. Develops a comprehensive understanding of the customer/patient journey to enhance personalisation and competitive edge.
• Geographic, Cultural and Market Insights: understands geographic and cultural needs of different markets to draw meaningful inferences for planning
• Patient/Customer Insights: Expertise in identifying unique needs of the patient /customer and underlying drivers of motivation to create a strategy that best addresses the patient’s needs
• Brand Equity: plan for changes in the relevancy of brand equity dimensions brought about by marketplace changes and new competition
• Pricing and Reimbursements: knowledge of systems across the industry/geographies to provide practical value-added suggestions during pricing development, proposals and negotiations
• Innovation and Digital Skills and Capabilities: Finds innovative approaches/solutions to customer/process issues. Develops and continually enhances digital skills and capabilities to strengthen leadership in digital platforms and engagements. Leverages digital assets.
• Budgeting: Uses in-depth knowledge of portfolio budget management to deliver against P&L commitment; invests to create biggest brand impact

ROLE REQUIREMENTS

• A minimum of a Bachelor’s degree/diploma is required.
• A minimum of 5+ years of progressive commercial experience is required, preferably in the pharmaceutical sector, in which the candidate has demonstrated a strategic mindset with the ability to assimilate complex science and data quickly
• Experience working in an environment where taking ownership, driving business initiative and ability to work cross-functionally has been demonstrated
• Proven track record of leading teams, inviting diversity and inclusion and ability to influence without authority
• Experience in managing brands subject to competition
• Experience in the assigned therapeutic area is an advantage
• A self-starter, acts with urgency, with a demonstrated ability to interact in a comfortable manner with senior stakeholders and peers across all levels and competencies
• Demonstrated ability to work with key external stakeholders
• Excellent written and oral communication skills in English
• This position requires local and international travel

CORE COMPETENCIES

• Key strengths in strategy execution, creative thinking, and leadership
• Energetic, self-motivated and pro-active attitude, sense of urgency and results driven
• Ability to quickly, anticipate and comprehend complex issues
• Excellent communication and presentation skills, both verbal and written and able to articulate ideas in a clear, inspirational and pragmatic manner

 

 

Required Skills:

 

 

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Collaborating, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Presentation Development, Problem Solving, Product Improvements, Product Management, Product Strategies, Strategic Thinking