Job Description

Workday Job Profile:  Marketing Analyst  

Business/Posting Title:  Marketing Analyst

Grade:  8

Job Summary:  

The Marketing Analyst is responsible for supporting the development of marketing activities for our business solutions: MotoLogic, MotoVisuals, AutoWeb, and CTI. The Marketing Analyst will lead development of customer-facing assets and communication of relevant marketing materials in support of these products. This team member will support the coordination of the PRO email channel inclusive of seasonal campaign planning and content creation related to business solutions and will partner with the Digital Marketing Manager to support social media content for PRO pages. This position will also help support the Marketing Specialist in managing customer support inquiries for the PRO loyalty platform. This position will partner closely with managing business partners of PRO Solutions and TechNet, creative, project management, and sales teams.  

What will you do? 

• Work cross-functionally with solutions partners to define key goals to drive marketing strategies 
• Develop and manage omni-channel campaigns for Business Solutions 
• Create and manage marketing assets for Business Solutions  
• Manage the email and social content calendar for PRO Marketing 
• Work closely with channel managers to support the coordination of promotional messaging on our communication platforms including email, social media, and digital ads.  
• Coordinate PRO channel planning across teams – TechNet, PRO, and Product Marketing 
• Support Digital Marketing Manager with content creation for PRO social media channels 
• Assist Marketing Specialist in handling customer support inquiries for PRO loyalty platform 

Location & Work Availability:  

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina.   

Qualifications: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Demonstrated experience in establishing and maintaining effective customer (internal and external) and partner/vendor relationships. 
• Creative problem solving and solution delivery skills 
• Strong written and verbal communication skills  
• Strong interpersonal and networking skills 
• Ability to influence others without direct authority 
• Team oriented and able to work cross-functionally 
• Experience with Salesforce a plus 
• Experience with Salesforce Marketing Cloud a plus 
• Ability to work effectively and collaboratively to support the needs of a team. 
• Ability to manage multiple projects, tasks, and handle tight deadlines 
• Ability to prioritize competing or conflicting agendas  
• Automotive sales or service experience a plus 

Certifications, Experience, and Education: 

• 4-year Bachelor’s Degree or 3+ years equivalent marketing experience  
• Past experience in B2B Marketing, Automotive, or other applicable industries 

Benefits Summary: 

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits  

Company Overview: 

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of January 3, 2026, Advance operated 4,305 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 809 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com. 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state, or local protected class. 

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