Sr Director of Monetization and Brand Engagement

Posted:
11/24/2025, 9:30:39 PM

Location(s):
New York, New York, United States ⋅ New York, United States ⋅ Tempe, Arizona, United States ⋅ Arizona, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Key Responsibilities 

  • Lead the Revenue Ops team to maximize value to our audience while achieving revenue goals (revenue per user – RPU) 

  • Lead the Integrated Marketing team on branded and partner sponsorships and initiatives driving large audiences and revenue. 

  • Directly designing, negotiating, pitching and leading tentpole activations that fuel brand fame (e.g. Beast Games-style campaigns) while tying directly to KPIs like awareness, engagement, lift, and acquisition (revenue) partnering with the BI and Analytics team. 
     

  • Partner with Content and Audience teams in development and execution across media, creator, influencer, experiential, and digital marketing. 
     

  • Share your best practices and successful strategies with brand leaders at other Gen Digital family companies such as Norton and LifeLock. 

  • Lead and mentor a team of revenue ops and marketers and cross-functional collaborators. 

  • Inspire high performance through structured goal setting, creative freedom, and clarity of purpose. 

The annual base salary for this position is expected to be between $280,000k to $300,000k . Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited
 paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

 

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.