Your Talent, our Vision – together we see beyond. Your start at ZEISS Vision Care. As a leading manufacturer of ophthalmic lenses, we help people around the world achieve a clearer vision – sustainable and with focus on the future. 

Our products are as diverse as the career paths we offer, from tailored lenses to award-winning measurement systems. Become part of our team and shape a future in which clear vision and professional success go hand in hand.

Your role

• Define global strategic marketing frameworks and standards

• Build and structure Strategic Product Marketing teams across categories

• Set strategic direction for positioning and communication

• Ensure alignment between category strategy and marketing execution

• Oversee campaign strategy development across categories

• Drive insight integration and strategic decision-making

• Review marketing performance and define improvement actions

• Develop talent and organisational capability

The Head of Global Strategic Product Marketing is responsible for building, leading, and continuously developing a horizontal Strategic Product Marketing organisation that serves all product categories across the business. This role establishes and owns the strategic marketing capability, ensuring that all product categories — including spectacle lenses, vision care solutions, myopia management, and ZEISS Eyewear — are supported with world-class strategic marketing that drives demand, adoption, and profitable growth.

Your profile

• Master’s degree in Business Administration, Marketing, International business development , a related field. PhD advantageous.

• Profound experience in product management (FMCG preferred) in multi‑market environments; experience in recommendation-driven categories advantageous combined with in-depth knowledge of the myopia landscape, including current trends, challenges, and opportunities within the global eye care market.

• Proven track record of successfully of driving business growth.

• Strong analytical skills with the ability to interpret complex data and make strategic decisions. Excellent communication and negotiation skills.

• Strong relationship-building skills and the ability to engage with senior stakeholders including Country General Managers effectively.

• Experience working in a global environment, with an understanding of regional market dynamics and cultural considerations in program implementation.

• Experience in working in cross-functional teams, collaborating with various stakeholders, including markets, marketing, sales, R&D, and clinical teams to achieve overarching program objectives.

• Ability to influence and engage with senior leadership and external partners effectively

• Willingness to travel 

Your ZEISS Recruiting Team:

Hannah Beutler