Marketing Operations - Senior Executive

Posted:
11/10/2024, 4:00:00 PM

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Growth & Marketing ⋅ Operations & Logistics

We Put the World on Vacation

At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Resorts. Our more than 19,000 associates put the world on vacation at more than 270 vacation club resort locations across the globe. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

PRINCIPAL RESPONSIBILITIES: (Include but not limited to:)

Marketing Technology Management:

  • Work with Marketing & Contact Center departments on the implementation, maintenance, and optimization of marketing technology platforms such as CRM systems, marketing automation tools, analytics tools, and content management systems (CMS).

Process Optimization:

  • Develop and document scalable marketing processes to improve efficiency and campaign delivery across the team.
  • Standardize workflows, streamline cross-functional collaboration, and ensure the marketing and contact center teams operates at peak efficiency.

Campaign Execution Support:

  • Collaborate with teams to support the timely execution of campaigns, ensuring all tools and systems are in place for successful launch.
  • Assist in setting up, managing, and troubleshooting campaign workflows, such as lead scoring, nurturing, and tracking.

Data Management & Analysis:

  • Ensure the accuracy and integrity of marketing data across platforms, including CRM and analytics tools.
  • Work with the data analytics team to track the customer journey, measure ROI, and provide actionable insights for ongoing improvements.

KEY POSITION CRITERIA:

  • 3+ years of experience in marketing operations, marketing technology management, or a related role.
  • Experience with marketing automation, CRM platforms, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce, etc.).
  • Proven ability to analyze and interpret data to drive marketing insights and improve operational efficiency.
  • Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
  • Experience in retail, e-commerce, or consumer goods is a plus.
  • Bachelor’s or master’s degree in marketing or a related field.
  • A strong eye for detail and accuracy with a good concept of the overall bigger scope
  • Adaptable in a matrix organization with a fast-paced environment, shows drive, initiative, and creativity.

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], including the title and location of the position for which you are applying.