A desire to drive your future, accelerate your career while fostering a culture of learning & development.  The following experience and knowledge is required: 

• Understanding of how to translate consumer behavior into insights & actions, preferably in the consumer goods sector in matrix environment. 

• Developing seamless consumer experiences & creating a holistic brand ecosystem. 

• Creating best in class 360 brand experiences (social/digital, consumer engagements, PR/earned, DTC, in-store, visual identity). 

• Building and optimizing media plans to drive ROI with a focus on digital.

• Understanding and managing a brand’s PnL & business objectives. 

• Thought leadership to help shape: innovation agenda, integrated business planning (forecasting), portfolio strategy. 

• Analytics and creativity to continuously review, evolve, and optimize plans to the consumer, category, and customer. 

• Leading and influencing internal cross-functional & external agency teams. 

• Strong project management skills and ability to manage multiple projects simultaneously. 

• Communicating effectively, verbally and in writing, and executive presentation skills.

What you need to know about this position: 

The Senior Brand Manager Tate’s is an ‘end to end’ role that will have a breadth of responsibility from developing best in class strategies, communications & activations to managing in-year PnL and budget. This role helps to shape on-going forecasts, portfolio strategy, PPA/ RGM, innovation as well as liaising closely with the sales team.  The individual will be responsible for leading cross functional teams and agency ecosystem comprised of internal and external partners. 

Required Experience: 

• 7+ years of experience of increasing leadership responsibility in CPG marketing with a mix of equity/brand building and commercial experience 

• 3+ years of people management and cross functional team leadership 

• Experience in a matrix environment with multiple stakeholders, with demonstrated leadership and collaboration skills 

• Extensive brand management and consumer marketing expertise 

• General Management and P&L decision making perspective 

• Experience making strategic and tactical decisions utilizing fact-based data 

• Experience specific to category development and shopper marketing 

• Sponsorship/Partnership marketing experience a real benefit 

• Digitally savvy & data driven mindset; especially as it applies to scaling brands 

Education:

• Bachelor’s degree required; MBA preferred