This is a fixed term contract role with an end date of 01.04.2027.

Business Bank (BB) provides products and services for customers across small, regional and commercial businesses. We also support businesses in a range of industry specialisations. The Business Product Marketing Chapter works closely with our business partners who develop and execute our products that support and enable our business customers to manage and grow their businesses. This includes their Everyday Banking needs, Payments, Merchants, Lending Products and Mandatory Communications.

Be part of a dynamic, fast paced Marketing team that directly supports the business bank and CommBank’s broader purpose of building a brighter future for all

Do work that matters
This is an exciting secondment opportunity for a Product Marketing Manager to shape and drive the go-to-market strategy for our core Business Lending product lines.

In this role, you will play a key part in defining how we position, prioritise and grow our Business Lending portfolio — translating customer insight and commercial priorities into clear, impactful marketing strategies and campaigns.
 

You’ll work closely with senior marketing and business partners to co-own strategy and lead end-to-end execution, ensuring initiatives deliver measurable growth and customer outcomes.
 

This role offers broad exposure across Business and Retail Marketing and is well suited to a strategic thinker who is equally comfortable moving from direction-setting to delivery in a fast-paced, matrixed environment.

In this role, you will:

• Shape & contribute to go-to-market strategy for key Business Lending priorities, aligning customer needs with commercial objectives
• Translate insight into clear strategic direction, prioritisation and campaign plans
• Own outcomes end-to-end — from strategy through to execution, optimisation and performance
• Influence across a complex, matrixed environment, building alignment and momentum across teams
• Use data and insight to continuously refine strategy and improve growth and retention performance
• Success in this role comes from combining strategic thinking with decisive execution, and being able to navigate ambiguity while maintaining focus on outcomes.
• Adhere to the Code of Conduct. The Code of Conduct sets the standards of  behaviour, actions and decisions we expect from our people.

See yourself in our team

Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank.

Consumer Marketing works as a strategic partner to the Retail Bank. As part of the Customer Segments team, you will bring a dedicated segments lens, grounded in customer and cultural insight, to shape initiatives that are highly relevant, differentiated, and commercially effective.

You will work cross‑functionally to ensure segment priorities are embedded early in planning, and that campaigns are executed with discipline and cut‑through across ATL, BTL and owned channels.
 

Key responsibilities

In this role, you will:
 

1.Lead with strategy and insight

• Develop clear, insight-led strategies and propositions that differentiate our Business Lending offering
• Identify growth opportunities through customer, competitor and performance insights
• Set direction and ensure campaigns ladder up to broader portfolio and business objectives

Own end-to-end delivery and outcomes

• Lead campaigns from strategy and planning through to execution and optimisation
• Make trade-off decisions to balance speed, quality and impact
• Take accountability for performance outcomes, not just delivery
   

Influence and align stakeholders

• Build strong, trusted relationships across marketing, product and business teams
• Influence decision-making with clear rationale, data and customer insight
• Navigate complexity with confidence, aligning stakeholders to a shared direction
   

Be customer-led and commercially focused

• Champion deep understanding of customer needs, behaviours and lending journeys
• Design marketing that drives both customer value and commercial outcomes
• Balance customer experience with business growth objectives
   

Be data-led and continuously improve

• Use data to evaluate performance, generate insight and inform future strategy
• Embed test-and-learn approaches to improve effectiveness over time
• Translate analysis into clear, actionable recommendations

What success looks like

• Recognised as a strategic contributor, shaping direction as well as delivering outcomes
• Builds strong alignment across teams and influences key decisions
• Delivers campaigns that drive measurable growth and retention outcomes
• Demonstrates ownership of work, judgement and commercial thinking
• Operates effectively at pace while maintaining clarity of direction

This secondment is ideal for someone who is:

• Ready to step into a more strategic, high-impact role
• Looking to own outcomes and influence direction, not just execution
• Energised by working across teams to solve complex commercial problems
• Keen to broaden exposure while making a tangible impact on business growth
• Minimum 6 years’ marketing experience. Experience in technology and financial services marketing preferred.

Marketing capabilities

• Strategy and Commercial Alignment: Ability to utilise data, insights and intelligence to form strategic plans with qualified tactics that maximises value for our customer and business.
• Execution: Ability to operate in a fast-paced environment to execute and deliver needs based customer experiences and communications in appropriate channels for varying customer groups. Continually applying test and learn principles and frameworks.
• Stakeholder Management: Ability to manage and influence a wide range of stakeholders to support delivery of core programs.
• Operational Excellence: Ability to apply knowledge to ensure best practice, governance and suitable communication with an emphasis on continued improvement.
• Generate Customer Insights: Identify the most appropriate analytical and research frameworks to turn data into actionable insights.

If this sounds like your next career opportunity, please apply now!

Advertising End Date: 06/05/2026