Eye your future with us.

Work, learn and collaborate alongside top caliber professionals who have years of experience and knowledge hailing from diverse backgrounds.

KRA 1: Marketing Campaigns and Promotions

Campaign Planning and Execution

• Plan, develop, and execute integrated marketing campaigns across digital, print, OOH, events, and emerging channels such as influencer and community marketing.

• Personally contribute to campaign execution through content creation, coordination with suppliers, and on-ground activation support when needed.

• Work closely with business units and clinical teams to translate service offerings into compelling patient-facing campaigns.

Promotional Strategy Development and Execution

• Design promotional strategies focused on patient acquisition and retention, highlighting Asian Eye’s unique clinical expertise and premium care experience.

• Support the execution of sales promos through promotional materials and ensuring seamless patient journey when availing promotions

• Conduct internal market research, competitor analysis, and patient insight gathering to inform campaign direction and messaging.

Performance Tracking and Reporting

• Monitor campaign performance for leads, conversions, and ROI.

• Analyze data and generate actionable insights and management reports.

• Continuously optimize campaigns based on results and patient behavior.
   

Marketing Resource Management

• Manage marketing budgets and manpower allocation to ensure efficient execution and timely expense recognition with Finance.

• Act as Marketing Point of Contact (POC) for cross-functional strategic initiatives.

Loyalty Programs

• Design and implement long-term patient loyalty programs in collaboration with business units to strengthen retention and lifetime value.

KRA 2: Brand Management

Brand Positioning and Governance

• Strengthen and protect Asian Eye Institute’s brand by ensuring consistency in visual identity, tone, and messaging across all touchpoints.

• Champion brand standards internally and externally.
   

Public Relations and External Visibility

• Coordinate with First Philippine Holdings (FPH) Corporate Communications on PR initiatives.

• Support media engagements, features, and corporate storytelling as required.

Content Development and Digital Presence

• Oversee and actively participate in the creation of marketing content including:

  • Social media posts

  • Website content

  • Printed collaterals

  • Campaign visuals and copy
     

• Manage the institute’s online presence and reputation, including website, social platforms, forums and online directories.

Brand Partnerships and Stakeholder Engagement

• Identify, build, and manage partnerships with relevant organizations, influencers, and community groups.

• Directly engage with partners, suppliers, and collaborators to drive co-marketing initiatives and brand visibility.

KRA 3: Marketing Performance Management

• Own the end-to-end performance management of all marketing initiatives, from objective-setting and KPI definition to execution, evaluation, and optimization.

• Establish clear success metrics for campaigns, promotions, brand initiatives, and partnerships (e.g., leads, conversions, cost per lead, patient acquisition, retention, and ROI).

• Implement standardized tracking frameworks and dashboards in collaboration with analytics, IT, and Finance to ensure data accuracy and visibility.

• Lead post-campaign reviews to identify insights, best practices, and improvement opportunities, and translate learnings into future marketing strategies.

• Provide regular performance updates and strategic recommendations to management, linking marketing outcomes to business and clinical objectives.
  Drive a culture of accountability and continuous improvement within the marketing team through performance reviews, goal alignment, and data-driven decision-making.
   

KRA 4: People Management

Talent and Performance Management

• Set clear goals and performance expectations for team members.

• Drive accountability through regular feedback, coaching, recognition, and performance improvement plans.

• Foster a culture of ownership, agility, and collaboration.
   

Capability Building

• Assess team development needs and create learning pathways aligned with business goals.

• Provide ongoing coaching and mentoring.

• Lead brand training sessions to ensure consistent application of brand guidelines across the organization.
   

Workload and Schedule Management

• Ensure fair workload distribution through strategic assessment of staffing needs and competencies.

• Promote healthy work practices, clear roles, and team coordination across departments and locations.

• Support schedule planning, leave management, and operational coverage.
   

Other Responsibilities

• Conduct internal market studies and patient journey assessments to identify growth opportunities.

• Stay updated on healthcare marketing trends, digital innovations, and competitive landscape.

• Represent Marketing in internal meetings, projects, and cross-functional initiatives.

• Perform other related duties as assigned to support institutional objectives.

Benefits and Perks:

• Government-mandated / Statutory Benefits, including 13th-Month Pay

• Regular Dayshift

• 14th-Month Pay

• Eye Treatment Benefit including dependents

• Eyewear/Optical Benefits and Discounts including dependents

• Perfect Attendance Incentive

• HMO Coverage

• Life Insurance

• Paid Vacation Leaves convertible to cash

• Paid Sick Leaves convertible to cash

• Educational Assistance Plan for Eligible Employees

• Sponsored trainings and certifications for professional development 

• Performance-based Increase (from Annual Performance Review)

• Retirement Benefit

Your Application Journey in 4 Steps:

• Click apply
• Hop on a call with one of our Talent Partners for a 5-minute phone screening
• Pass the interview and assessment of our leaders.
• Sign your offer agreement

Our Commitment to Diversity, Equity, and Inclusion

Asian Eye is committed to creating an organization and promoting a culture that both respect each human person’s uniqueness and foster and maintain a work environment where each colleague feels valued and supported.