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JOB PURPOSE

Born in 1979, Nexxus is a premium, salon-quality haircare brand grounded in protein science innovation and elevated sensorial experiences. As the #1 salon brand in the US and one of Unilever’s 30 Power Brands, Nexxus plays a critical role within Beauty & Wellbeing North America as a key driver of premium and masstige growth.

North America is the brand’s largest and most strategically important market, positioned to lead the next phase of growth by strengthening relevance, accelerating innovation, and expanding its premium footprint across channels.

We are seeking an experienced Senior Marketing Director to lead this critically important brand for B&W, driving continued growth and transformation in North America.

Who You Are & What You’ll Do

This role provides an exceptional opportunity for a beauty marketer to shape the multi-year Nexxus growth strategy, leading both innovation and demand creation to unlock premium brand growth.

The Head of Nexxus will be responsible for defining and delivering the North America (US & Canada) brand growth strategy, including innovation pipelines and in-year marketing activation for the US market.

Big Deliverables

• Own the multi-year Nexxus brand strategy to accelerate growth and competitiveness, including identifying future growth spaces 5+ years out, defining the destination brand architecture, and leading the innovation/renovation roadmap to deliver sustainable, profitable growth.
• Shape the B&W portfolio strategy by contributing to the rolling 3-year strategic plan (owned by the CEO B&W NA) and sharing accountability with CSP/Ops for delivering brand-specific targets (USG, GM, UOM, market share, sustainability).
• Act as the guardian of brand equity for Nexxus in North America, ensuring clarity and consistency across Brand Key, BCI, Distinctive Brand Assets/Memory Structures, Brand Guidelines, and Brand Worlds.
• Lead the innovation agenda by translating the long-term strategy into a 12-quarter pipeline of winning innovation mixes that strengthen Nexxus’ premium positioning and deliver future growth across US and Canada.
• Drive demand creation excellence by translating strategy into best-in-class marketing execution—leading integrated communications across content creation, influencer marketing, PR, social, community management, and media via internal and agency teams.
• Elevate Nexxus’ premium brand presence through culturally relevant, high-impact activations that bring the brand’s science-led performance and salon credentials to life with consumers.

Relevant Experience

• 10+ years of marketing experience with increasing leadership responsibility across innovation and demand creation
• Proven track record of driving premium beauty brand growth and delivering business impact
• Experience leading social-first marketing strategies and modern demand ecosystems
• Strong experience building and leading high-performing content ecosystems across internal and agency teams to drive cultural relevance, earned reach, and ROI
• Demonstrated ability to lead across functions and influence senior stakeholders to deliver integrated brand strategies

Mindset & Behaviors

• Deep passion for beauty and haircare, with strong understanding of premium and masstige positioning
• Ability to blend science, performance, and desire-led brand building to create differentiated consumer value
• Strong strategic agility, able to innovate while navigating a complex, matrixed organization
• Results-oriented with a bias for action, speed, and impact
• Strong external presence with the ability to represent the brand credibly and authentically
• Ability to connect across functions to create holistic, end-to-end brand strategies
• Comfort operating at both strategic and operational levels—leading a team of ~10 direct reports while influencing a broad cross-functional ecosystem
• Drives accountability and performance in a way that energizes and mobilizes teams

Location & Travel

• Based in Hoboken, NJ
• Willingness to travel up to 25%

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