Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Manager, Print and Out of Home (OOH) Media leads the strategic planning, execution, and optimization of Print and OOH media investments. This role is pivotal in driving innovation, efficiency, and performance across campaigns, while fostering strong relationships with internal teams, external partners, and clients. The ideal candidate is a proactive leader with deep media expertise, strong analytical skills, and a passion for delivering impactful results. 

Key Responsibilities 

• Strategic Leadership: Develop and lead Print and OOH media strategies that align with client objectives and broader marketing goals. Provide thought leadership and contribute to integrated media planning discussions. 

• Campaign Oversight: Oversee end-to-end campaign execution, ensuring flawless implementation, timely delivery, and performance tracking. Guide junior team members and ensure alignment across planning, operations, and creative teams. 

• Vendor & Partner Management: Cultivate and manage high-level relationships with media vendors, publishers, and partners. Lead negotiations to secure premium placements, added value, and competitive rates. 

• Creative Collaboration: Partner with creative agencies to ensure alignment between media strategy and creative execution. Provide input on asset development and custom placements to maximize impact. 

• Measurement & Optimization: Lead the development of measurement frameworks for Print and OOH campaigns, including circulation, impressions, reach, and ROI. Analyze performance data and recommend optimizations to improve outcomes. 

• Innovation & Best Practices: Identify emerging trends and technologies in Print and OOH media. Champion new approaches and tools to enhance media effectiveness and efficiency. 

• Reporting & Insights: Deliver high-quality reporting and insights to clients and internal stakeholders. Ensure commentary is clear, strategic, and actionable. 

• Team Development: Mentor and support junior team members, fostering a culture of collaboration, learning, and excellence. 

Qualifications 

• Post-secondary Degree in Media, Advertising, Marketing, Business Administration, or related field. 

• 5+ years of experience in media planning and buying, with a focus on Print and OOH. 

• Proven track record of managing large-scale media campaigns and vendor relationships. 

• Advanced proficiency in MS Office, especially Excel (Pivot Tables, VLOOKUP), PowerPoint, and Outlook. 

• Strong leadership, communication, and presentation skills.