Position Summary
Role and Responsibilities
Responsibilities
- Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.
- Works with internal executives to determine annual strategic direction.
- Supports assigned local branch with marketing programs and promotions and manages marketing budget and oversees all marketing spending.
- Implements and oversees all marketing initiatives within assigned product category including launching of new products
- Manages relationships with key internal (operations, logistics, supply chain, product allocation, etc.) and external partners (customers, trainers, agencies, third party companies, etc.)
- Creates and analyzes marketing strategies for local markets and evaluates price position strategies
- Evaluates channel marketing opportunities and executes appropriate marketing plans
- Determines appropriate partner margins
- Performs market research on assigned product category as needed
- Generates month-end inventory reports and sets marketing programs to shift aging inventory
- Reviews retail/distribution channel performance and manages accordingly
- Manages sales teams towards monthly and quarterly sales objectives and ensures strategic direction is implemented
- Prepares presentations to key partners on all products within assigned category
- Schedules and attends customer training meetings
- Prepares for and attends trade shows to promote products within assigned product category
- Sets marketing programs to shift aging inventory
- Generates performance reports to top management
- Other duties to be assigned as needed
Qualifications
- Bachelor Degree in Business Administration, Marketing, General Management or other related fields.
- Minimum 5 years’ experience in Product Management from MNC. Prior experience in Home Appliances preferred.
- Strong analytical and presentation skills
- Self-motivated, goals oriented individual who can accomplish personal and business goals within established time frames.
- Ability to work under pressure and able to solve problem with immediate action
- Good command of Microsoft Office especially MS Excel
- Ability to travel upcountry as assigned.
Skills and Qualifications
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