PR and Communications Unit acts as the company's voice to the public - it raises awareness, builds trust with the stakeholders and attract new clients and investors to the company. The Unit also crafts a positive brand image by highlighting the company's achievements, innovative solutions (like automation or sustainability initiatives), and expertise in handling complex supply chains. They also build relationships with media outlets to secure positive press coverage and manage crisis communication to address any potential issues. 

The Head of Communications shall be in charge to develop key messages that are aligned with the company’s business objectives and ensure these key messages are the base for story creations in the Philippines.