At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This Position reports to:
Product Market Manager
Your role and responsibilities
You will be mainly accountable for:
- Collects and analyzes customer needs and market requirements, defines and owns the market specification for multiple service category offering, determines pricing, cost and investment goals
- Owns and maintains the installed base potential for the service product
- Responsible for the profitability and life cycle of the ACS580MV service products including the categories offering by defining pricing guidelines, market position, and giving input regarding service offering offering cost, deployment of the offering and entitlement management
- Contributes to the development and owns the value propositions of new service categories per segment and channel
- Owns and develops product services offering strategy, through the different categories (roadmap, go-to-market, positioning, pricing, business model, business case) that maximizes competitiveness and profitability
- Develops and maintains a global reference price list appropriate to both ABB internal offering positioning strategy and competitor offerings and ensures that it is developed and deployed in line with the needs of individual markets. Defines pricing strategies and manages the global frame agreements to ensure one ABB approach
- Performs competitor analysis and evaluates new market opportunities
- Drives the service product offering market communication strategy to the after sales markets, inputs to marketing for category offering launches and training.
- Manages new services product offering launch and life cycle from phase-in to phase-out
- Manages different channel to market scenarios in coordination with channel partners and Marketing & Sales to ensure the best market coverage
- 收集并分析客户需求与市场要求，定义各项服务产品，确定定价、成本与投资目标等。
- 维护该服务产品的装机量和业务潜力等信息。
- 负责ACS580MV的服务产品的盈利能力与生命周期管理，通过定价指导、市场定位，并就服务产品成本、服务部署与授权管理提供意见。
- 参与开发面向各细分市场与渠道的新服务类别产品。
- 制定服务产品策略，包括路线图、上市策略、市场定位、定价、商业模式、案例等，提升竞争力与盈利能力。
- 制定产品定价策略，制定全球参考价目表，结合ABB内部以及竞争对手产品情况，并确保其根据各地市场的具体需求进行制定与部署。管理全球框架协议，确保ABB采取统一对外的策略；
- 开展竞争对手分析，评估新的市场机会。
- 推动服务产品在售后市场的传播策略，为各类别服务产品的上市发布与培训工作提供市场信息的输入。
- 管理新服务产品的上市与全生命周期，从上市到退市。
- 与渠道合作伙伴及市场销售团队协调，管理不同的市场渠道方案，以确保最佳的市场覆盖。
Qualifications for the role
- Bachelor's degree or above, with a preference for majors in power electronics, electrical engineering and automation, automation, and related fields
- Above 5 years of working experience as a product manager, project manager, on-site service engineer or technical support engineer
- Familiar with medium voltage frequency converter products such as ACS580MV,ATV1200,GH180 etc and services
- Fluent in English oral & written
- Can accept frequent business trip international business trips
- 本科及以上学历，电力电子、电气工程与自动化、自动化及相关专业优先。
- 5年以上产品经理、项目经理、现场服务工程师或技术支持工程师工作经验。
- 熟悉ACS580MV、ATV1200、GH180等中压变频器产品及相关服务。
- 英语口语与书写流利。
- 能够接受频繁差旅包括国际出差。
More about us
ABB Motion Service Division serves customers worldwide by maximizing uptime, extending product life cycle and enhancing the performance and energy efficiency of their electrical motion solutions. The Division is leading the way in digitalization by securely connecting motors and drives, increasing operational uptime and improving efficiency. The services offered make the difference for our customers and partners every day by helping keep their operations running profitably, safely and reliably.
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.