Job Title: Director, Product Marketing – Omnipod 5 International                             

Department:  Omnipod 5 Franchise   

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility is in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

Position Overview:

The Director, Product Marketing International will be responsible for supporting the International Go to Market strategy, commercial launch planning and lifecycle management of next generation Omnipod AID offerings. This is a full-time exempt position reporting to the Senior Director, Omnipod 5 Product Marketing International.

Responsibilities

• Drive and execute the International Go-To-Market (GTM) strategy for product launch, ensuring alignment with customer needs and company mission. Ensure that local GTM Strategy is aligned with International GTM strategy.
• Lead a small team of International Product Marketers.
• Leading cross-functional alignment across International Marketing, Market Access, Training, Customer Care and Sales Ops to ensure seamless planning, execution and market readiness.
• Lead commercial functions through launch execution, ensuring all stakeholders are aligned on timelines, deliverables, and success metrics.
• Collaborate with Product Marketing leads including the Global Product Marketing team providing in-put to compelling and differentiated messaging frameworks based on customer insights and market trends.
• Develop integrated internal and external communication plans in collaboration with International Marketing and Corporate Communications.
• Ensure International in-put into  global launch campaign and marketing toolkits, ensuring creative assets and messaging are aligned with International strategic objectives and adaptable for regional execution.
• Partner with International Sales Excellence and Training to ensure product positioning, messaging, and competitive differentiation are effectively communicated and embedded in training programs.
• Gather and synthesize International customer insights, sharing actionable feedback with Global Product Marketing and International Product Management to inform roadmap prioritization, and customer journey optimization.
• Lead communication efforts to cross-functional teams and customers for new product releases, updates, and critical product-related communications.
• Collaborate with Product Management and Global Product Marketing to identify and execute primary and secondary market research, ensuring customer voice is embedded throughout the product lifecycle.
• Own post-launch tracking, assessing launch effectiveness and drive optimization based on learnings.
• Partner with Customer Success team to identify customer journey pain points and identify solutions for implementation.

Key Decision Rights (if applicable)

• Decisions related to the International Go To Market Strategy and commercialization.

Required Skills and Competencies

• Proven experience launching new products in International markets with solid understanding of the different market dynamics across multiple geographies.
• Experience in developing Go to Market Strategy and launch plans coordinated and communicated across multiple functions and markets.
• Ability to turn customer insights into actionable strategies and plans.
• Strong cross functional leadership and experience influencing across the organization.
• Excellent verbal and written communication skills including presentations to executive audiences.
• Fluent in English is a requirement, additional language skills is an advantage.

Required Leadership Skills & Behaviours (if applicable):

• Strong strategic thinking with strong business acumen and a bias toward action and impact.
• Strong leadership and team development capabilities.
• Excellent project and stakeholder management skills.
• Ability to translate strategic objectives into operational actions.
• Has strong emotional intelligence and ability to engage and lead others to advance new ways of thinking. 

Education and Experience 

• Bachelor’s degree with demonstrated experience in Product Marketing in the medical device/pharmaceutical industry. 3+ years
• Proven success in a leadership role.
• Experience in medical device and/or diabetes is an advantage.
• Fluent in English (written & spoken), additional language is an advantage.

Additional Information 

• The position can be hybrid or on-site at our London office.
• Travel up to 30% but will flex depending on business needs. 

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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