Creative Lead

Posted:
12/3/2024, 8:26:02 AM

Location(s):
San Francisco, California, United States ⋅ California, United States ⋅ New York, United States ⋅ New York, New York, United States

Experience Level(s):
Senior

Field(s):
UI/UX & Design

Workplace Type:
Remote

The cloud-backed terminal for individuals and teams

Warp is modernizing the command line to make it more intuitive, collaborative, and intelligent for developers and teams.

We believe there’s an opportunity to build a generational company known for considered, high quality developer products  – products developers love rather than tools they tolerate – to displace antiquated developer tools that have mediocre user experiences.

The traditional terminal is a prime example of this type of tool having not meaningfully changed in the past 40 years, and is ripe for innovation. By fundamentally reimagining its experience – improving its UX, making it intelligent and collaborative – we can help developers ship better software more quickly.

For more information on our team and culture, we highly recommend reading our How We Work.

The Role

As our Creative Lead, you’ll spearhead our creative strategy and execution across all channels, from brand campaigns to product launches. We’re looking for a visionary and hands-on leader to shape the brand’s voice and ensure that all brand, design, and messaging reflects our brand values and drives business impact. This role involves managing a small team while performing the duties of an individual contributor. You’ll collaborate closely with growth, product, and leadership to ensure every creative output reflects our brand values and drives impact. The ideal candidate will have a strong background in design and a proven track record of executing high impact creative and campaigns in a fast faced startup environment. Strong preference for experience leading creative efforts focused on developer audiences or technical products. We are a fast-paced startup and expect our creative team to operate with the same energy and agility

Responsibilities

  • Shape the Brand Identity: Define and evolve the visual and narrative identity of the brand, ensuring consistency and cohesion across all campaigns and channels. You’ll manage the brand style guide, tone, and design. 
  • Lead Creative Production: manage the creative deliverables across web design, video production, motion graphics, illustration, iconography and other assets ensuring high quality output and on time delivery. 
  • Partner with growth: work closely with growth to create awareness campaigns including social, paid digital, web, email, events, in app, influencer collabs, and stunts and activations. 
  • Data informed: build a data informed approach to creative utilizing data to inform and evaluate creative performance. 
  • Build and Lead the Creative Team: Recruit and develop a small team of designers, writers, videographers, editors, and freelancers to deliver best-in-class creative that drives results. Provide constructive feedback and guidance to team members, make creative decisions quickly, and foster a culture of continuous improvement.
  • Collaborate Cross-Functionally: Partner with growth, product, and leadership teams to align creative strategies with business objectives and ensure a seamless integration of creative assets.
  • Push the Boundaries: Stay ahead of industry trends, bringing innovative, forward-thinking ideas to every project and elevating the brand’s creative output in a fast-paced environment.

Qualifications

  • 7+ years of experience in a creative role, with 3+ years leading creative at a startup or fast-paced environment
  • Proven ability to manage the creative process end-to-end, from ideation to delivery.
  • Exceptional design and storytelling skills, with a strong portfolio to match.
  • Experience creating high-impact campaigns across multiple channels, including digital, social, and video.
  • Comfort with ambiguity and an ability to move quickly while maintaining attention to detail.
  • Strong leadership skills and a track record of mentoring and growing creative teams.
  • A deep understanding of brand-building and how creative drives business outcomes.
  • Strong preference for experience leading creative efforts focused on developer audiences or technical products.

Preferred Qualifications

  • Experience in developer tools, infrastructure, or related industries
  • You have experience coding

Salary Transparency

Total compensation at Warp consists of two parts: 1) a competitive base salary, and most importantly, 2) meaningful equity.

When we find the right person, we try to put our best foot forward with an offer that excites you. We consider what you’d like to be paid, the skills and experience you bring, what similar jobs pay, and make sure there’s equal pay for equal work among those you’ll be working with. The budgeted compensation amount for this role is targeted at $180,000-$230,000.

In addition to salary, all employees receive further compensation in the form of equity in the company. This is a meaningful stock option grant with a four-year vesting period and one-year cliff. Your equity is where most of the significant upside potential is. Comparing startup equity is always a bit tricky, so we’re happy to walk you through different valuation scenarios at the offer stage in order to help paint a clearer picture of the upside.

Final total compensation is determined by multiple factors including your experience and expertise and may vary from the amounts listed above.

What We Offer

  • Competitive Salary & Meaningful Equity – we will stretch to get the right talent on board
  • Full Medical, Dental and Vision Benefits
  • Flexible remote-first culture, with optional WeWork in SF and an office space in NYC for folks who want to work together IRL 
  • 20-days of Paid Time Off
  • 12 US Holidays
  • 16 weeks of paid Parental Leave for both birthing and non-birthing parents
  • Twice-a-year company retreats
  • Monthly gym stipend
  • 401(k)
  • Pre-Tax FSA Health Savings Plan
  • Complimentary OneMedical membership

Individuals seeking employment at Warp are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

About Warp

We are a company run by product-first builders, building a core product for all developers. We are committed to understanding our users deeply. We believe we will ultimately build the best product and business if that team includes developers and designers from a wide range of backgrounds. The early team comes from Google, Dropbox, Gem, LinkedIn, and Facebook. We are looking for passionate individuals to join us and help bring Warp to the world.

We value honesty, humility, and pragmatism, and our core product principle is focusing on the user. If you’re interested in learning more about our company values and what our engineering team culture is like, please take a look at our internal How We Work guide.

We’re very fortunate to be backed by a great group of venture capital firms. In August 2023, we announced a $50M Series B funding round ($73M total raised), led by Sequoia Capital. Our other investors include Google Ventures, Neo, and Box Group. We are also backed by a network of passionate angels, including Dylan Field (Co-Founder and CEO, Figma), Elad Gil (early investor in Airbnb, Pinterest, Stripe, and Square), Jeff Weiner (Executive Chairman and Ex-CEO, LinkedIn), Marc Benioff (Founder and CEO, Salesforce), and Sam Altman (Co-Founder & CEO, OpenAI).

The Product

Here's our latest demo showing some of our current features…

This is just the start, as our plan is to build out a set of experiences in the terminal that don’t exist today like collaboration, environment sharing, rich data types and more.

The Opportunity

The terminal is one of very few tools used by every developer every day, which makes it an ideal gateway to improving all sorts of developer activities. We believe there is an opportunity to build a unicorn-sized business improving the command-line. Our strategy is bottom-up developer adoption, followed by driving revenue through enterprise sales and distribution partnerships. 

To start, our goal is to become the everyday terminal of choice with individual users – immediately usable as a backwards-compatible terminal replacement with the developer’s shell of choice. We have built a closed-source server, which will implement all of the cloud-enabled features. These features will invite users to share their work with others, driving growth and encouraging collaboration. We’ll also focus on building a community and an ecosystem of terminal plugins and apps, creating network effects.

At higher levels of team penetration, we will offer an enterprise plan with features around privacy, security and environment management (e.g. secure distribution and management of API keys). These larger enterprise plans will be the ultimate driver of revenue, along with potential distribution deals for companies that see CLI integrations as a way to reach new customers.

A couple college students, totally unprompted, wrote a piece on why new students should work at Warp as part of their new newsletter they are launching called "Why You Should Join." It's an incredibly well researched and thoughtful article about the market and competitive landscape, and accurately reflects our thesis. Read it here.