Posted:
3/6/2024, 10:14:06 PM
Location(s):
Warsaw, Masovian Voivodeship, Poland
Experience Level(s):
Senior
Field(s):
Data & Analytics
<gh-intro>
<text>
At Bolt, advertising is a key tool of the marketing team. And by “key” we mean tens of millions of euros of annual investment across digital & non-digital channels for a wide range of our products operating in 30+ countries.
We know that our advertising works - Bolt’s successful global presence is a testament to that, but the real question is: how do we maximize this impact?
In the role of Senior Data Analyst for Applied Marketing Measurements, you become Bolt's navigator in the complex realm of digital & non-digital advertising. Your goal won’t be just analyzing the data but coming up with the exact methods that other data analysts and marketing specialists use to make the investment decisions.
</text>
</gh-intro>
<gh-role-detail>
<title>About the role</title>
<text>
As a Senior Data Analyst for Applied Marketing Measurements you will explore the latest approaches to ads measurement in the industry and learn how to apply them to Bolt’s problems. Among them - Are all channels equally effective in acquiring new ride-hailing users? What’s the best strategy for branding campaigns investments? And many more.
You will be building solutions for marketing measurements that employ cutting-edge statistical modeling and experimentation techniques.
You will collaborate with our measurement partners in the industry (Google, Meta, TikTok, Appsflyer…) and data teams inside and outside the company.
The marketing measurement landscape is rapidly changing and we expect you to be at the forefront of this journey, constantly evolving our strategies to stay ahead of the curve.
</text>
</gh-role-detail>
<gh-responsibilities>
<title>Your daily adventures will include:</title>
<bulletpoints>
</bulletpoints>
</gh-responsibilities>
<gh-requirements>
<title>About you:</title>
<bulletpoints>
</bulletpoints>
<text>
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!
</text>
</gh-requirements>
<gh-perks>
<title>Why you’ll love it here:</title>
<bulletpoints>
</bulletpoints>
<text>*Some perks may differ depending on your location.</text>
</gh-perks>
#LI-Hybrid
Website: https://bolt.eu/
Headquarter Location: Málaga, Andalucia, Spain
Employee Count: 1-10
Industries: Digital Entertainment ⋅ Health Care ⋅ Information Technology ⋅ Internet of Things ⋅ Power Grid ⋅ Smart Building ⋅ Tourism ⋅ Travel