Posted:
9/11/2024, 1:51:41 AM
Location(s):
Lazio, Italy ⋅ Rome, Lazio, Italy
Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior
Field(s):
Growth & Marketing
About the role:
The goal of the Digital Marketing Specialist is to create, localize and support the omnichannel DtoC campaigns driving consumer acquisition and loyalty through unique, engaging, and results-driven digital experiences across web, email and social platforms. This role will support the day to day activities in driving traffic and opportunities to Convatec web site and me+ enrollment.
The Digital Marketing Specialist will implement Italian strategies.
This position will work as part of the Marketing team in ensuring collaboration with key stakeholders across the Continence Care business unit to deliver initiatives across all consumer touchpoints following a unified brand image and distinctive leadership presence in the marketplace.
The successful candidate is located in our office in Rome.
Your main Duties and Responsibilities:
Implement online-offline strategies to drive web traffic, brand awareness through: Sales Rep channel, email marketing, social media
Strive to produce superior user experiences that drive differentiated customer engagement
Identify database opportunities to generate leads and maximize brand presence and awareness
Review digital analytics to track success and refine activity for social media and email marketing activity
Create, maintain, ready to implement where necessary an omnichannel calendar of activity and content, ensuring total integration with me+ program, product launches, campaigns and demand generation
Serve as point of contact for all email activities and social media activities
Maintain uploading of digital assets on internal marketing source file site
Responsible for requesting and securing appropriate databases for various campaigns aligned to data processes in the business
Your Profile:
Good understanding of the digital ecosystem and digital products
Minimum 3 years experience in a digital marketing environment
Highly motivated, energetic individual with a positive attitude
Action orientated with passion for the customer and the ability to think creatively and analytically
Persuasive communicator that understands how to effectively balance various points of view, influence others, and find common ground that drives meaningful results
Excellent communication skills
Excellent time management skills and the ability to prioritize work
Familiarity with website content management systems
Experience and knowledge of google analytics (a plus)
Proficiency in MS Office (MS Excel and MS PowerPoint, in particular)
Strong knowledge of social media platforms and analytics.
Experience in website maintenance , driving consumer activity via email and social media
Experience in Social Media CMS tools
Proficiency in English language
Our transformation will change your career. For good. You’ll be pushed to think bigger and aim for excellence. Your ideas will be heard, and you’ll be supported to bring them to life. There’ll be challenges. But, stretch yourself and embrace the opportunities, and you could make your biggest impact yet.
This is stepping outside of your comfort zone.
This is work that’ll move you.
#LI-MO1
#LI-Hybrid
Beware of scams online or from individuals claiming to represent Convatec
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at [email protected].
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
Already a Convatec employee?
If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!
Website: https://convatec.com/
Headquarter Location: Reading, Reading, United Kingdom
Employee Count: 5001-10000
Year Founded: 1978
IPO Status: Private
Industries: Commercial ⋅ Health Care ⋅ Medical Device