Digital Marketing Specialist - Continence Care

Posted:
9/11/2024, 1:51:41 AM

Location(s):
Lazio, Italy ⋅ Rome, Lazio, Italy

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

About us
Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com

We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right.

Change is everywhere at ConvaTec. It’s transforming our business and helping us improve millions of lives. And we’re nowhere near finished. Across every part of our business, we’re pushing for better.

Join us as a Digital Marketing Specialist and you’ll do the same.


 

About the role:

The goal of the Digital Marketing Specialist is to create, localize and support the omnichannel DtoC campaigns driving consumer acquisition and loyalty through unique, engaging, and results-driven digital experiences across web, email and social platforms. This role  will support the day to day activities in driving traffic and opportunities to Convatec web site  and me+ enrollment. 

The Digital Marketing Specialist will implement Italian strategies.

This position will work as part of the Marketing team in ensuring collaboration with key stakeholders across the Continence Care business unit to deliver initiatives across all consumer touchpoints following a unified brand image and distinctive leadership presence in the marketplace.

The successful candidate is located in our office in Rome.

Your main Duties and Responsibilities:

  • Implement online-offline strategies to drive web traffic, brand awareness through: Sales Rep channel, email marketing, social media

  • Strive to produce superior user experiences that drive differentiated customer engagement

  • Identify database opportunities to generate leads and maximize brand presence and awareness

  • Review digital analytics to track success and refine activity for social media and email marketing activity

  • Create, maintain, ready to implement where necessary an omnichannel calendar of activity and content, ensuring total integration with me+ program, product launches, campaigns and demand generation

  • Serve as point of contact for all email activities and social media activities

  • Maintain uploading of digital assets on internal marketing source file site

  • Responsible for requesting and securing appropriate databases for various campaigns aligned to data processes in the business

Your Profile:

  • Good understanding of the digital ecosystem and digital products

  • Minimum 3 years experience in a digital marketing environment

  • Highly motivated, energetic individual with a positive attitude

  • Action orientated with passion for the customer and the ability to think creatively and analytically

  • Persuasive communicator that understands how to effectively balance various points of view, influence others, and find common ground that drives meaningful results

  • Excellent communication skills

  • Excellent time management skills and the ability to prioritize work

  • Familiarity with website content management systems

  • Experience and knowledge of google analytics (a plus)

  • Proficiency in MS Office (MS Excel and MS PowerPoint, in particular)

  • Strong knowledge of social media platforms and analytics.

  • Experience in website maintenance , driving consumer activity via email and social media

  • Experience in Social Media CMS tools

  • Proficiency in English language


 

Our transformation will change your career. For good. You’ll be pushed to think bigger and aim for excellence. Your ideas will be heard, and you’ll be supported to bring them to life. There’ll be challenges. But, stretch yourself and embrace the opportunities, and you could make your biggest impact yet.

This is stepping outside of your comfort zone.

This is work that’ll move you.

#LI-MO1

#LI-Hybrid


 

Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at [email protected].

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

Already a Convatec employee?

If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!