About Vonage:

Vonage is a global leader in cloud communications, helping businesses accelerate digital transformation through Unified Communications, Contact Center Applications, and Communications APIs.

Why This Role Matters:

We’re looking for a Sr. Marketing & Analytics Specialist to drive digital marketing performance insights and reporting. You’ll analyze full-funnel data to measure, optimize, and enhance our digital assets, partnering with cross-functional teams to turn insights into strategic decisions. Your work will directly influence experience, targeting, and journey strategies, ensuring impactful marketing execution.

What You’ll Do:

• Performance Analysis & Insights: Measure digital performance (web, paid media, lead generation) and provide executive-level reporting.
• Optimization & Strategy: Identify key performance drivers and recommend improvements in targeting, experience, and user journeys.
• Advanced Reporting & Automation: Build dashboards in Adobe Analytics, Tableau, and Salesforce, automate reporting, and unify data sources.
• Deep Dive Analysis: Assess marketing funnel performance, ensuring data quality and actionable insights.
• Collaboration: Work closely with BI, engineering, content, and channel teams to ensure insights drive real change.
• Performance Monitoring: Oversee real-time web performance and troubleshoot issues with engineering and content teams.

What You Bring:

• 5+ years in an analytical role, preferably in lead or order-generation websites.
• Experience with Adobe Analytics, Salesforce, Tableau, or similar tools.
• Strong problem-solving skills, attention to detail, and ability to extract insights from fragmented data.
• Bachelor's degree in Mathematics, Economics, Finance, Engineering, or a related field.

Nice to Have:

• Experience creating dashboards in Tableau.
• Ability to debug web analytics events.
• Familiarity with Adobe Target.

What's in it for you

We offer exciting work, career growth opportunities, and a collaborative hybrid work environment. In addition to competitive pay and benefits, we provide unlimited discretionary time off and tuition reimbursement.

 

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

#LI-RE1