At Abbott, we develop science-based nutrition products that support people at every stage of life—from helping babies and children grow, to keeping adults strong and active. Our trusted brands include Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna®, and ZonePerfect®.

Our Nutrition business is recruiting for a dynamic and strategic Digital Strategy & Engagement Head for EMEA. Based from our Maidenhead office and reporting to the Commercial Director EMEA, you will lead a small team, driving digital transformation and commercial impact across the region. You will be responsible for developing and executing a best-in-class digital engagement strategy that spans both reimbursed healthcare channels and out-of-pocket consumer segments, with a clear focus on increasing sales through digital optimisation and implementation.

What you’ll do:

Digital Strategy & Execution

• Develop and deliver a comprehensive digital engagement strategy aligned with EMEA commercial objectives.
• Ensure integration across HCP, patient, and consumer journeys, leveraging both reimbursed and direct-to-consumer channels.
• Translate strategy into actionable plans with clear KPIs and performance metrics.

Sales Growth & Optimisation

• Implement digital initiatives that contribute to sales growth.
• Optimise campaigns and channels to improve conversion and retention.
• Use analytics to demonstrate ROI and refine tactics.

Technology & Tools Enablement

• Collaborate with IT and global teams to deploy and optimise digital platforms.
• Ensure tools are scalable and tailored to market needs.
• Evaluate emerging technologies for commercial relevance.

Omnichannel Engagement

• Design omnichannel strategies for personalised experiences.
• Balance media types to maximise engagement, whilst aligning with brand and regulatory standards.

Content & Personalisation

• Lead development of compliant modular content for audience segments.
• Drive personalisation through segmentation and dynamic delivery.

Data, Analytics & Insights

• Track digital KPIs including engagement and sales impact, promoting data driven decision-making.
• Leverage insights to guide strategy and investment.

Stakeholder Engagement & Capability Building

• Partner with country teams and cross-functional stakeholders, fostering collaboration.
• Build capabilities through training and best practices.

Governance & Compliance

• Establish governance frameworks across EMEA.
• Ensure compliance as well as provide guidance for ethical digital engagement.

What you’ll need:

• Experience in digital strategy and execution within healthcare, nutrition, or FMCG.
• Commercial acumen with a track record of driving sales through digital channels.
• Expertise in MarTech platforms, CRM, and analytics tools.
• Understanding of EMEA market dynamics and regulations.
• Strong leadership skills, stakeholder management and collaboration.
• Effective communication and change management capabilities.
• Fluent in English; additional European languages are a plus.

As you’d expect from a global healthcare company, we offer a fantastic range of benefits to support you and your family, including competitive salaries and bonus potential, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme. This fantastic role offers the opportunity to shape the digital future of our business across diverse markets, driving meaningful impact for our customers and commercial success.