Marketing Campaign Manager

Posted:
3/26/2025, 3:06:13 AM

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

We Speak Safety and Efficiency:

In September of 2024, Bestpass, Fleetworthy, ExpressTruckTax and Drivewyze rebranded as Fleetworthy. This rebrand reflects our ongoing mission to simplify fleet safety, compliance, and toll management under one unified brand.

Fleetworthy is revolutionizing road safety and fleet management with a command center for safety, compliance, and efficiency. Our connected suite provides real-time insights and control, enabling customers to maximize efficiency, reduce risk, and save money.

With technology that unifies safety, compliance, toll management, weigh station bypass, and more, Fleetworthy empowers organizations to perform at their best. We simplify operations to ensure every vehicle and driver is not just compliant, but beyond compliant. Supporting millions of drivers and vehicles, Fleetworthy is leading a new era in road safety and fleet technology.  

At Fleetworthy, you’re in the driver’s seat!

Are you a strategic, growth-driven Marketing Manager who thrives in a fast-paced environment and knows how to take an idea and turn it into a high-impact marketing campaign? Our ideal candidate is a self-starter with a strong background in performance marketing, paid media, and social media, combined with an out-of-the-box mindset that challenges conventional marketing playbooks.

This role requires a mix of strategic thinking and hands-on execution, with a focus on driving customer acquisition, optimizing PLG messaging and customer experience, and scaling pipeline and revenue through creative and data-driven marketing initiatives. If you’re someone who knows how to identify new growth opportunities, test bold ideas, and iterate quickly, this is the perfect opportunity to make a real impact.

Essential Duties and Responsibilities

Own and execute multi-channel marketing campaigns across multiple brands to drive growth across paid media, social media, content marketing, and organic acquisition.
Develop and manage paid media strategies (industry publications, Bing, Meta, programmatic, and emerging platforms) to optimize pipeline and bookings.
Think beyond traditional B2B—leverage B2C-style engagement tactics and out-of-the-box growth experiments to increase brand visibility and conversions.
Leverage social media in campaigns to build strong organic engagement while integrating paid strategies for maximum impact.
Optimize PLG messaging and customer experience to improve free-to-paid conversion rates through creative onboarding, lifecycle marketing, and retargeting strategies.
Test, iterate, and optimize marketing campaigns based on data insights, A/B testing, and performance analysis.
Work cross-functionally with Product, Sales, and Customer Success to align marketing efforts with revenue goals.
Own campaign analytics—track key metrics, understand attribution models, and ensur every dollar spent drives measurable impact.
Collaborate across a team of high-performing marketers, fostering a culture of experimentation and results.

Experience and Competencies

5+ years of experience in a B2B SaaS marketing role focused on performance and growth marketing.
Proven track record of building and scaling paid media programs that drive efficient acquisition and pipeline growth.
A strong writer that is hyper-focused on the customer experience and delivering unexpected and unique buyer journeys.
Understanding of social media strategies, from organic brand-building to paid social amplification.
Experience optimizing PLG growth loops, product adoption, and customer retention and cross-sell strategies.
A creative problem solver who challenges traditional B2B marketing strategies and isn’t afraid to test unconventional ideas.
Hands-on experience with tools like Marketo, Salesforce, Gong, GA4, project management tools like Monday.com.
Strong ability to balance big-picture strategy with execution, thriving in a role where autonomy and ownership are key.
A self-starter with exceptional communication skills, able to influence and align cross-functional teams.

Compensation Range:

$90,000 - $100,000 USD yearly

What Drives Us to Work Every Day:

We pride ourselves on making a difference, for our employees, clients, and their businesses.
We accept team members for who they are and what they bring to the table.
We are proud to build all our relationships based on transparency and trust.
We are a team of energetic and curious individuals passionate about the work we do every day!

Our Core Values – We are 1TEAM

People 1st - People 1st! We win as a team by collaborating, having each other’s backs, and bringing out the best in each other. We always treat others as they would like to be treated.
Trust - We inspire trust by delivering on our promises, owning outcomes, being transparent in our communications, and acting with integrity.
Every Trip Matters - Because every trip that our customers take is important to them, it's important to us. Whether it is a load being hauled across the country or a service vehicle traveling on a toll road, our customers count on us to deliver the right expertise, software, and data to make every trip safe, efficient, and productive.
Always Innovating - We solve for the customer and focus on outcomes. We are nimble in our approach. When we fail, we fail fast and learn from it. We are here to disrupt, not to fit in.
Mindset - We are committed to a growth mindset. Our efforts and attitudes are what determine our abilities. We embrace good criticism. We seek new challenges. We never stop learning.

About Bestpass: Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all sizes. Bestpass saves fleets time and money by consolidating payments and providing insight into cost per vehicle. Bestpass, founded in 2001, covers 100% of major toll roads across the U.S., supports more than 30,000 customers, and processes over $1.5 billion in toll transactions annually. Bestpass offers a range of toll coverage options for owner-operators, regional fleets, and national fleets, as well as customized solutions for specific needs.

About Fleetworthy Solutions: Fleetworthy Solutions, Inc. provides DOT safety and regulatory compliance services to commercial fleets that take them Beyond Compliant. Fleetworthy combines exceptional client service, advanced technologies, and more than 40 years of transportation industry expertise to make sure that drivers and assets are truly fleetworthy. The company helps private fleets, for-hire carriers and third-party logistics companies of all sizes surpass compliance of federal, state, and local regulations and streamline processes to reduce costs and mitigate risks.

Fleetworthy is committed to fostering a diverse and inclusive culture that is respectful and welcoming of individual differences. We are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations

Bestpass

Website: https://bestpass.com/

Headquarter Location: Boston, Massachusetts, United States

Employee Count: 101-250

Year Founded: 2001

IPO Status: Private

Last Funding Type: Private Equity

Industries: Information Technology ⋅ Railroad ⋅ Software ⋅ Transportation

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