Position:

Paid Search Campaign (Greater China)

Job Description:

Position: Senior Marketing Specialist

Job Description:

Key Responsibilities

GCN Paid Search Lead

• Manage and optimize all Baidu/Sogou/360 campaigns to achieve performance targets and business objectives
• Develop and implement comprehensive paid search strategies for the Greater China market
• Oversee all invoicing & PO management for Baidu/Sogou/360 to ensure smooth financial operations
• Support analytics alignment for all paid search channels in the region
• Lead cross-functional collaboration with regional teams to ensure localized campaign effectiveness
• Run quarterly performance reviews to evaluate regional strategy based on local market trends and KPIs
• Coordinate with global paid search teams to ensure alignment with worldwide strategy while adapting to local requirements
• Drive lead generation testing efforts across Chinese search platforms
• Manage budget allocation and establish performance benchmarks for regional platforms

Technical & Strategic Support

• Provide expertise on China-specific search platforms and their unique requirements
• Oversee feed management for regional search engines ensuring all data is accurate and properly categorized
• Maintain relationships with local platform representatives and evaluate partnerships annually
• Support analytics implementation for accurate measurement in the Chinese digital ecosystem
• Execute supplier campaigns in the Greater China region and support their optimization
• Stay current on Chinese regulatory changes and platform policies affecting paid search marketing
• Collaborate with the global paid search team to share regional insights and best practices
• Develop bilingual campaign assets optimized for local platform requirements
• Analyze competitive landscape in the Greater China market to identify opportunities and threats

What We Are Looking For:

• 5+ years experience in digital marketing with specific focus on Chinese paid search platforms
• Fluency in both Mandarin Chinese and English (written and verbal)
• Demonstrated experience managing successful Baidu, Sogou, and 360 paid search campaigns
• In-depth understanding of the Greater China digital landscape and search engine ecosystem
• Strong analytical skills with ability to extract insights from complex data sets
• Experience managing marketing budgets effectively in the Chinese market
• Knowledge of current paid search best practices and trends specific to Greater China
• Excellent communication skills for cross-functional and cross-cultural collaboration
• Strong attention to detail and ability to manage multiple priorities
• Working knowledge of SEO principles for Chinese search engines
• Understanding of Chinese consumer behavior and cultural context
• Previous experience working with global teams and international brands
• Experience working in a matrix organization across multiple APAC markets

Preferred Qualifications:

• Baidu, Sogou, and 360 platform certifications
• Experience with Chinese marketing automation platforms and CRM integration
• Experience with WeChat and other Chinese digital marketing channels

Location:

CN-Shenzhen, China (Upper Hills, Huang Gang Rd)

Time Type:

Full time

Job Category:

Marketing and Communications