Interpret global/Cluster VM Guidelines and seasonal concepts for local execution
Assist BE Manager to Lead the planning, development and execution of affiliate visual merchandising packages.
Ensure VM programs are consistent with key strategic choices in AFP & SBP and provide comfort and at the same time provide a positive shopping experience for consumers
Coordinate the development of VM Development Plans for new and renewal stores
Understand all the environments where the brand is exposed to the consumer and at the same time be able to specialize into a channel and specific needs
Key Metrics:
Brand equity scores and marketing spend effectiveness (individual mix effectiveness)
Brand objectives by segment, market share, revenue growth
On-time and quality execution of store design
Robust network of competent and cost-effective pool of creative agencies successful in delivering results
General:
Reports to BE Manager
Adapt and provide the integrated visual merchandising programs that are appropriate for each store and have consistency among product, messaging and retail presentation
Select, produce and distribute market right VM Materials considering cost, delivery, store environment, etc.
Provide VM Training to Sales Promoters, Account Executives, VM Teams, and Franchisees for right execution of VM programs
Understand changes to BVPs, DDGs, product architecture and focus that would impact VM of the brand
Open, renewal and re-location of existing doors through close cooperation with interior specialist & sales team