JOB PURPOSE:

The Business Development Director will lead the growth, sales, community engagement and networking to drive the CenterLight Program of All-inclusive Care for the Elderly (PACE) growth through referral source network building, provider relationships, developing lead-optimization strategies, enhancing plan education communications, and by leading the development of community engagement events to proliferate increased awareness, advocacy, and strategic partnerships with referral sources.

JOB RESPONSIBILITIES:

• Develop processes and standard operating procedures, define job functions, and manage a field-based team of outreach/business development staff. 
• Meet directly with relevant community and business stakeholders as necessary to provide plan education through lectures, presentations, meetings, or other communications.
• Build up staff and assign strategic relationships, ensure continuous and effective communication with contacts, respond to all inquiries, requests, and referrals timely.
• Lead in the new hires interview process, recruitment decisions, training, and development of staff.
• Monitor and drive staff performance, quality, customer service, compliance, and efficiency in all activities; and audit, monitor, and document team performance during presentations, calls, eligibility assessments, document completion, and other relevant executions.
• Lead strategic planning activities for territory coverage, growth optimization, operational efficiencies, and other relevant focuses.
• Work closely with the Marketing Team to develop promotional messaging, differentiation strategies, and compliant marketing collateral needs.
• Provide excellent customer service and communication with referral sources and all departments.
• Partner with the Intake / Enrollment teams to streamline and optimize the referral management process and reduce timelines for each touchpoint.
• Increase brand awareness of CenterLight PACE by educating community leaders/organizations, providers, referral sources, prospective participants/caregivers, and other audiences on PACE program benefits.
• Identify and train on PACE differentiators from other healthcare options and isolating key value propositions in relation to audience group and specific needs.
• Train, support and analyze cultural growth initiatives through community outreach and market engagement activities.
• Manage the internal/external events and the community outreach team in identifying appropriate events, community partners, or other resources and opportunities to educate the community.
• Collaborate with other departments positioning the mobile health unit/vehicles at events with the community engagement team.
• Work with the site directors and therapeutic recreation department and staff on site events/tours to grow the sites.
• Develop a Market Analysis to identify new business opportunities, provide market trend intelligence, and advise on the competitive landscape.
• Create, update, and enforce department policies and procedures. Training and standard operating procedures for regulatory compliance with state, federal, and PACE program requirements.
• Maintain knowledge of all applicable CMS, DOH, and PACE-specific guidelines, including organizational and departmental policies and procedures.
• Train and oversee marketing and outreach activities following the CMS, DOH, PACE, and company regulatory guidelines.
• Monitor team performance, referrals, and enrollment to identify trends and ensure the quality of leads.
• Ensure staff meets documentation standards.
• Develop reports to keep track of staff performance, referrals, enrollments, and conversion rates.
• Meet referral, enrollment, and conversion rate KPI goals as identified by Senior Management.
• Integrate with all departments to provide high-quality of care. 
• Oversee handouts/packets with approved marketing materials.
• Assisting in developing and managing business development budget for events, networking, collateral materials, and giveaways.
• Create messaging for social media posted by the marketing department.
• Participate with quality improvement projects.
• All other duties as assigned.
• Same responsibilities above with all affiliated entities.

Schedule: 8:30AM – 5:30PM

Weekly Hours: 40

QUALIFICATIONS:

Education: Preferred bachelor’s degree preferred.  

Experience:

• Minimum of two (5+) years of work experience in healthcare business development; preferably with MLTC, MAP, or PACE programs and/or homecare.
• Knowledge of community-based long-term care services to a dual-eligible and frail adult population.
• In-depth knowledge of government programs: Medicare, Medicaid, PACE, compliance, and regulations.
• Minimum of three (3+) years of Management (Manager level and up) experience.
• Must have strong interpersonal skills (written and verbal).
• Experience utilizing CRM or other database platforms/tools preferred.
• Proficiency in Microsoft Word and Outlook required; Microsoft Excel preferred.
• Highly organized and flexible to meet submission deadlines.
• Experience in working independently without significant oversight and or direction from a supervisor.
• Drive- Hold driver’s license and own vehicle.
• Contract negotiation experience.

Additional Requirements:

• Written and verbal fluency in a secondary language required.
• Must be a skilled public speaker, willing and comfortable to present in front of audiences.
• Knowledge with healthcare organizations and general population dynamics within the greater New York Metropolitan region.
• Willingness to travel throughout the greater NYC metropolitan region (80% of the time).
• Positive attitude and outlook with the ability to multi-task in a constantly changing environment.
• Works in the field, office locations and outside in varied weather conditions in all areas of the community.
• Nights and weekends may apply.

Physical Requirements:

Individuals must be able to sustain certain physical requirements essential to the job. This includes, but is not limited to:

• Standing – Duration of up to 6 hours a day.
• Sitting/Stationary positions – Sedentary position in duration of up to 6-8 hours a day for consecutive hours/periods.
• Lifting/Push/Pull – Up to 50 pounds of equipment, baggage, supplies, and other items used in the scope of the job using OSHA guidelines, etc.
• Bending/Squatting – Have to be able to safely bend or squat to perform the essential functions under the scope of the job.
• Stairs/Steps/Walking/Climbing – Must be able to safely maneuver stairs, climb up/down, and walk to access work areas.
• Agility/Fine Motor Skills - Must demonstrate agility and fine motor skills to operate and activate equipment, devices, instruments, and tools to complete essential job functions (i.e. typing, use of supplies, equipment, etc.)
• Sight/Visual Requirements – Must be able to visually read documentation, papers, orders, signs, etc., and type/write documentation, etc. with accuracy.
• Audio Hearing and Motor Skills (language) Requirements – Must be able to listen attentively and document information from patients, community members, co-workers, clients, providers, etc., and intake information through audio processing with accuracy. In addition, they must be able to speak comfortably and clearly with language motor skills for customers to understand the individual.
• Cognitive Ability – Must be able to demonstrate good decision-making, reasonableness, cognitive ability, rational processing, and analysis to satisfy essential functions of the job.

Disclaimer: Responsibilities and tasks outlined in this job description are not exhaustive and may change as determined by the needs of the company.

 

We are an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, height, weight, or genetic information. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Salary Range (Min-Max):

$140,000.00 - $150,000.00