At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Role:

The Director of Strategic Initiatives leads eBay’s Strategic Initiatives team within Global Customer Relationship Marketing (CRM). You’ll set the vision and operating model for how, when, and why we engage customers across owned channels, including email, push, in-app messaging, onsite placements, and emerging channels. You’ll define the customer communication strategy, establish priorities and success metrics, and align cross-functional partners to deliver coordinated, customer-first experiences.

About the Opportunity

This is a highly visible opportunity to own and deliver a portfolio of high-priority, cross-functional initiatives that translate strategy into execution. You’ll guide how our owned-and-operated channels are built, tailored, and scaled to support eBay’s top business priorities, bringing structure, momentum, and clarity to complex work. You’ll combine strategic problem-solving with hands-on leadership to drive delivery, unblock teams, and ensure measurable business outcomes.

Why This Role Matters

Customer relationships are a meaningful lever of eBay’s growth, and this role helps define how eBay shows up for customers at scale. Sitting at the intersection of strategy, AI, and leadership, you’ll shape how one of the world’s most trusted ecommerce brands connects with millions of customers every day, influencing both the customer experience and the business results behind it. For a bold, data-driven leader who wants to redefine what customer relationship marketing can be, this is a chance to make a lasting impact.

What You’ll Lead

• Executive strategy + operating rigor. Partner with senior leaders to set CRM strategy, priorities, and success metrics, using owned channels to drive eBay’s biggest business bets (new categories, offerings, and shopping formats).

• 0→1 experiences that break the “campaign” mold.  Design and launch new personalized experiences in emerging contexts, moving fast with test-and-learn to prove impact, then scaling what works.

• Lead a high-performing team. Guide an established, mature team of marketers/strategists with clear direction, high standards, and a culture of speed and accountability.

• AI-powered personalization and platform building. Work with Product, Engineering, Analytics, and Data Science to build scalable decisioning and personalization - less brief-writing, more systems that improve over time.

• Senior stakeholder influence. Represent strategy, progress, tradeoffs, and results with executives, telling a crisp story with data and clear recommendations.

What You Will Bring:

• 10+ years of experience at a top-tier management consulting firm or in eCommerce / Marketplaces / consumer tech

• Proven people leadership at the Director level: leading teams, setting direction, and delivering through ambiguity and change.

• Highly analytical and customer-obsessed: translates data into clear strategy, prioritization, and measurable business impact (retention, conversion, CLV).

• Technical fluency + AI orientation: comfortable shaping platform capabilities (personalization, decisioning, automation) and scaling relevance with AI.

• Executive-ready communicator: crisp storytelling, strong judgment, and confidence presenting tradeoffs, recommendations, and results.

• Exceptional cross-functional influence with Product, Engineering, Data Science, Analytics, and Marketing leadership.

Additional Details

This job posting relates to an existing vacancy within eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility.

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