Regional Head of Wealth Commercialization, Performance & Segment Strategy

Posted:
4/4/2026, 6:27:41 PM

Location(s):
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia ⋅ Wilayah Persekutuan Kuala Lumpur, Malaysia

Experience Level(s):
Senior

Field(s):
Business & Strategy ⋅ Sales & Account Management

If you are looking to excel and make a difference, take a closer look at us…

How the Role Operates

  • Leads enterprise-level commercial initiatives that cut across functions and markets

  • Sets commercial priorities and sequences initiatives to protect frontline focus

  • Acts as the decision owner when trade-offs are required across teams

  • Provides senior management with a single, integrated view of what is driving wealth performance

 

Core Accountabilities

  • Enterprise Commercial Performance

  • Designs and runs the enterprise wealth performance model across customer segments

  • Leads regular commercial performance reviews to identify structural gaps and intervention needs

  • Sponsors corrective actions where productivity, penetration, or conversion fall short

  • Works with Distribution leadership to reset expectations, focus, and execution standards

Customer Segments & Proposition Execution

  • Designs segment-specific customer propositions with clear commercial intent and measurable outcomes

  • Leads proposition pilots, scaling decisions, and rollouts across markets.

  • Simplifies and rationalizes propositions to improve sales effectiveness and reduce dilution

  • Refine propositions based on frontline feedback and performance data

Sales Performance Effectiveness

  • Translates propositions into clear sales focus and execution priorities

  • Drives changes to sales motion where conversion or adoption is weak

  • Partners sales leadership to resolve structural blockers to performance

  • Ensures incentives, campaigns, and focus areas reinforce enterprise priorities

Commercial Focus & Initiative Management

  • Actively manages the volume and sequencing of enterprise initiatives

  • Decides which initiatives progress, pause, or stop based on commercial impact

  • Protects frontline capacity by enforcing disciplined execution windows

  • Resolves competing demands on sales and product teams

Marketing & Customer Experience Interlock

  • Sets commercial direction for marketing priorities to ensure alignment with target segments and conversion goals

  • Guides customer experience initiatives to ensure investments experience support sales effectiveness

  • Works in close partnership with Marketing and CX leaders, who retain execution ownership

Success Measures

  • Measurable improvement in sales productivity, penetration, and proposition conversion across priority segments

  • Reduced initiative overload with improved frontline focus and execution quality

  • Delivery of high-impact enterprise commercial initiatives with visible outcomes

  • Clear recognition by senior leadership of a single owner for enterprise wealth commercial performance

Reporting Line

  • Direct report to Managing Director, Regional Wealth Management, with enterprise mandate across the regional Wealth Management franchise.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

Hong Leong Bank Berhad

Website: https://hlb.com.my/

Headquarter Location: Kuala, Kalimantan Barat, Indonesia

Employee Count: 251-500

Year Founded: 1905

IPO Status: Public

Industries: Banking ⋅ Credit ⋅ Financial Services ⋅ Wealth Management