As the Vice President of Product Marketing, you will develop and drive the story and value proposition we tell to the market, and throughout the ActiveCampaign customer experience. You are an expert on defining customer needs, the competitive landscape, and market dynamics. You are a highly strategic thinker with an expert ability in telling a compelling story. In this role you will drive our overall product messaging strategy, work with the performance & revenue marketing team to drive our targeting strategy, work with the brand team to develop differentiated and creative GTM activations, work with the product team throughout the product development cycle from inception to launch, and work with the revenue teams on effective storytelling and consistent value proposition articulation.
You have extensive experience in SaaS B2B product marketing, and are an exceptional product storyteller and product champion. You also have proven success in enabling marketing and revenue teams to effectively articulate and communicate unique value to customers and the market. You have also developed and/or optimized cross-functional GTM processes, helping to drive innovation, consistency, and customer value. You have also effectively brought new products to market with proven success.