Fender Musical Instruments Corporation is a world-famous brand with offices across the globe.
Fender was born in Southern California and has built a worldwide influence beyond the studio
and the stage. A Fender is more than an instrument; it’s a cultural symbol that resonates
globally.
We are searching for a Business Development Manager for the PreSonus brand in Italy. The
role will manage all aspects of the sales function covering partners in Italy across the M.I/Pro
Audio and Live Sound markets, supporting and maintaining existing and new customer
relationships while striving to achieve the sales targets assigned to the region.
Essential Functions:
 Manage and develop the business relationship with all sales channel partners
(dealers/systems integrators/sub distributors) in the region
 Strive to achieve budgeted sales targets, on a monthly, quarterly and annual basis
 Develop local business plans, creating local sales forecast and sales analysis.
 Manage promotional and marketing plans in line with communicated EMEA team
objectives
 Work with the sales and marketing teams at the London EMEA office, to help develop
new sales initiatives, marketing campaigns, and go to market strategies.
 Manage sales channel partner accounts, ensuring terms and conditions, sales policies
and rebate schemes are adhered to.
 Make regular visits to all sales channel partners (existing and prospective)
 Maintain a high level of product knowledge for the PreSonus product lines
 Deliver product knowledge training to sales channel partner staff on PreSonus products.
 Monitor and report on market trends/changes, and work with EMEA sales lead to help
ensure sales actions and go to market strategy remains effective.
 Ensure optimal product representation in-store and online for all sales channel partners
 Ensure sales channel partners optimal stock levels are maintained, that new products
are presented at the earliest opportunity, and exit strategies for discontinued products
are implemented.
 Identify and liaise with local artists (music creation, mixing, engineering, production, live
sound, etc) as necessary to develop strong relationships (in co-operation with the Artist
Relations team in USA).
 Additional duties as assigned
 
Essential Criteria
 Proven experience in sales and marketing or business development
 Proven track record in the M.I/Pro Audio market
 Strong understanding of the DAW/computer music marketplace
 Strong understanding of music creation, mixing and audio production
 Extensive knowledge of the PreSonus product range
 Ability to present with confidence to staff, business partners and clients.

 Excellent interpersonal skills with the ability to develop and maintain working
relationships.
 Good planning and organizational skills and ability to be a self-starter.
 Excellent business acumen with strong instinct for growth opportunities
 Fluent in Italian and English
 Proficient in Microsoft Office
Desirable but not essential
 Experience in the Live Sound market
 In depth knowledge of the Live Sound market in Italy
 First hand experience working with PreSonus