As the CRM Specialist, you will support the development and execution of our email and SMS strategies to grow customer loyalty, engagement, and repeat revenue. You'll play a hands-on role across the customer lifecycle — building segmentation & testing plans, supporting automation flows, and helping deliver personalized messaging that deepens brand connection.

This role is ideal for a detail-oriented marketer who thrives in execution, is eager to develop strategic skills, and is looking to grow into a team leadership role over time. You'll work closely with the ecommerce and creative teams to ensure retention initiatives are tightly aligned with new product launches, brand initiatives, and seasonal trends.

Please note that this role requires to be onsite four days a week.

At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.

As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.