Regional Manager - Institutional Sales

Posted:
2/15/2026, 2:13:56 AM

Location(s):
Delhi, India ⋅ New Delhi, Delhi, India

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Sales & Account Management

Roles & Responsibilities:

  • Meet regional sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analysing variances, initiating corrective actions

  • Develop and implement region specific action plans, establish sales objectives by creating a sales plan and quota for areas in order to maximise revenue growth in all company’s products

  • Provide recommendations on new distributor appointment and distributor management system

  • Maintain sales records and track sales by ASMs, BDMs and distributors to effectively analyse the business and individual performance

  • Channel Development for primary and secondary sales; channel management and expansion

  • Maintain up-to-date understanding of industry, evaluate market trends and gather competitive information, technical developments and government regulations that effect target markets and provide updates to Zonal Heads on a periodic basis

  • Compile and analyse region specific sales figures to derive sales trends and forecasts across products

  • Maintain up-to-date understanding of industry, evaluate market trends and gather competitive information, technical developments and government regulations that effect target markets and provide updates to Zonal Heads on a periodic basis

  • Compile and analyse region specific sales figures to derive sales trends and forecasts across products

  • Provide inputs to regional branding execution manager for devising apt marketing initiatives for the region

  • Ensure quick turnaround times for implementation of branding/marketing initiatives within the region

  • Implement region specific trade promotional activities and coordinate for smooth launch of new products

  • Establish & maintain contacts with developers, regional industry/influencer bodies and associations, key distributors that lead to sales, follow up on sales leads and develop leads

  • Oversee influencer management including setting of norms for plumber / architect meets and monitor sales team performance in accordance with set norms

  • Liaise with major customer accounts and negotiate sales price and discounts in consultation with senior management

  • Support projects sales by developing relationship with local builders and bringing in new project accounts through distributor networks

  • Responsible for the planning, recruitment, direction, organisation, performance appraisal, control and motivation of area sales managers to accomplish specific sales objectives

  • People Development - Educate and train sales team (self + through corporate sales training) in the areas of selling & communication skills, sales of emerging products and multi-product sales, profitability analysis, presentation skills etc. 

Requirement:

  • Years/type of experience: 12+ years in sales and marketing roles

  • Educational Qualification: Any bachelor’s degree

  • In-depth knowledge of sales and marketing, systems and methodologies

  • Ability to lead, motivate and drive teams

  • Presentation and Communication skills

  • Ability to build relationships, Managerial skills, Analytical skills, planning ability, Influencing and Negotiation ability,

  • Ability to drive results 

  • Language: Fluent in English, Hindi and local language