This is a fully remote role to be based in Malaysia. We will prioritise candidates who are based in Malaysia and do not require a work visa sponsorship.

Senior Specialist, SEO 

About Us 

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, birthday leave, tenure leave, international remote work leave, and more

• Five-day work week, full remote work arrangement

• Professional trainings, career advancement and internal mobility opportunities

• Competitive benefits including insurance and mental wellness program

About the Job

Our ideal candidate possesses hands-on SEO expertise, strong business acumen, communication skills, analytical ability and a personal ambition to grow with MoneyHero Group.

The Senior Specialist, SEO will be responsible for:

• Analyze and identify SEO growth opportunities for MoneyHero Group’s websites through a structured approach of audits, competitive analyses, web traffic analyses, summarizing your recommendations into a well articulated SEO Strategy and Roadmap

• Define and own the achievement of objectives and measurable key results / KPIs for the SEO function

• Develop creative and innovative keyword strategy and clear picture of content schema to facilitate effective communication with the content team.

• Lead the delivery of strategic initiatives by working with key stakeholders in Product, Tech and Marketing across MoneyHero Group and regional teams

• Identify reporting frameworks that best monitor and assess SEO performance and collaborate with the regional team to develop them

• Disseminate SEO best practices and knowledge within MoneyHero Group to ensure continued focus on organic search as a core engine of organic performance

• Adapt at working within Agile management, OKRs and product management lifecycle structures

• Good understanding of search engine marketing, content and brand marketing concepts to synchronize SEO strategies and solutions for maximum business impact

In this role, we are looking for someone with:

• 3-5 years of experience in the field of SEO in a B2C role; including hands-on technical SEO and content marketing / optimization experience

• Advanced user of all major SEO tools including but not limited to Google Analytics, Google Search Console, Tag Manager, Ahrefs, Moz, SpyFu, Majestic, SEMRush, BUZZSUMO, DeepCrawl, Screaming Frog, AWR, etc. to monitor traffic, rankings, redirects, click rate, bounce rate, 404 errors, and other KPIs

• A subject matter expert in all core SEO areas including but not limited to Content, Keyword Research, Technical SEO (UX, site architecture, URL structure, XML sitemaps, canonical tags, dynamic/static pages, schema markup, etc.), On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.) and Off-Page Optimization (backlinks, domain authority, etc.)

• Reading and writing skills in Traditional Chinese and Cantonese and fluent verbal skills in English

• Strong knowledge of search engine algorithms and ranking methods across all major search engines. Hands-on experience in HTML, CSS

• Track record of exceeding aggressive growth targets and managing SEO projects from inception to completion

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