Role: Social Media and Content Lead

Location: Kingston upon Thames, England, United Kingdom

 

About the role:

We are looking for a Social Media Content Lead to be based in-house at a global FMCG powerhouse in Kingston. The role is tasked with leading and supporting a team of UK and European based Social Media Managers and Content Creators. This role will oversee social first content excellence, be a key partner to client stakeholders and ensure teams are executing social strategies effectively. You will not own specific channels but will have close relationships with brand, digital and social stakeholders in a category, group or division.  
Our ideal candidate blends strategic social expertise with client servicing wizardry and has prior experience managing people. You should enjoy getting your hands dirty across trending, insightful social media content, social strategy, performance optimisation and overall growth across a suite of brands. 

What you will be doing:

• Be accountable for SMM implementation across range of brands, helping to embed and nurture best practice habitual behaviours in line with the client's maxims.  
• Sense-check trending reactive opportunities executed across range of brands, reviewing cultural opportunities against risk and protecting brand and/or maximising opportunity whenever possible.  
• Engage with and be accountable for social channel strategy across brands, specifically the SMM engagement executions linked to strategic content/channel recommendations and media campaigns. 
• Work hand-in-hand with data delivery team to feed into SMM objectives and measurements in ongoing reporting deliverables as well as longer-term benchmarking. 
• Work within the Digital Marketing, Media and Commerce team structure to ensure fully connected consumer journeys land for the brands, on time in full 
• Become a trusted voice to clients, supporting SMMs in their interactions and management of clients. Supporting and speaking directly to brand team in the delivery of big-ticket social deliverables.  

 Social Media Leadership: 

• Setting and optimising the team’s perspective on social media 
• Key point of contact for management across creative, client services, strategy teams as well as a liaison to the clients.  
• Oversight on Social Media Managers team activities and any strategy or major callouts 
• Support cross department communications between SMMs, brands, external teams 
• Oversee final deliverables (content calendar, social snapshot, other reporting etc) 
• Attending client presentations with the SMMs as needed 

Personnel Management: 

• Reviewing the work, setting inspiring expectations and goals.  
• Mentoring and coaching 
• Managing HR admin: holiday approvals, reviews, feedback, client relationships 

Client Management: 

• Receiving any requests for changes of team structure or brand portfolio and working with client services team to recommend the necessary changes that result. 
• Receiving team feedback from clients and using this to steer the correct course of action, be that an internal promotion or guidance on performance etc. 

What you need to be great in this role:

• 6+ years of experience working on social in agencies or brands, Europe-based 
• Experience working with an enterprise social media management tool, e.g. Sprinklr, Hootsuite, Spredfast (Khoros), Sprout, Brandwatch, Meltwater. 
• Be adaptable to learning as AI will play a key role in the workstreams and how they are managed. This is a key growth area. 
• Excellent verbal communication and written skills 
• Proven work experience as a social media manager 
• Highly organised with a proactive attitude 
• You’re excited about the integration of Gen AI tools and approach new innovations with energy and curiosity 
• Social metrics aware & social content savvy 
• On the pulse of platform innovations and their applications to brands 
• Prior experience presenting findings and ideas to clients, confidence to explain decisions 

 

Req ID: 10683
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